Keith Rabois, COO of mobile payment firm Square was on hand at the GigaOM mobilize conference and made a statement that NFC has no value. He went so far as to say that he has never met a retailer that said they wanted NFC tech in their store. Like many things tech, HFC needs a certain critical mass before it is appealing to the consumer. All retailers are really only interested in what the consumer wants, this is how they choose what products to stock.
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