On December 11, Spotify opened the doors to a gaggle of mobile users by allowing free mobile streaming in exchange for advertisements and some limitations. Now, a week later, the numbers show the benefits of such a business move: mobile users growth has skyrocketed for the service, with downloads increasing by a factor of four over the course of the first week. The announcement was made by Spotify yesterday in a statement.
While most songs on Spotify enjoy a degree of success, some more than others, there's a solid percentage that finds the online service a quiet, lonely place. About 20-percent of the tracks offered through the music streaming service have never been played a single time, and Spotify wants to change this with a new #undiscovered campaign. The idea is simple: filter the songs for those never played and show one a little love.
There's been word that one of the last major hold-outs in the streaming music business, Led Zeppelin, was in negotiations with several companies since early this year. Now that they've officially joined up with Spotify for their entire official record collection, it would appear that Spotify has won the battle - according to a NYTimes release from January, several companies were still in the running for rights. With Rhapsody, Rdio, and Deezer having also been on the list, there's a distinct possibility that Spotify's "exclusive" launch wont last for long.
On the same day that Spotify announced ad-supported mobile device streaming, the expansion into 20 new markets, and the addition of Led Zeppelin to its growing catalog, rival Rdio has made an announcement of its own. It too is expanding into 20 new markets. Some of Radio's new markets overlap with Spotify's.
Led Zeppelin and Spotify have inked an exclusive deal which will see the band's catalog added streaming only on the on-demand service. Key albums from the Led Zeppelin back-catalog will be added to Spotify's digital racks daily over the next week, starting with 1969's Led Zeppelin and Led Zeppelin II.
Spotify has launched new free music streaming packages for smartphones and tablets, expanding its service into 20 new markets in the process. Now offered in 55 locations, as of today Spotify is offered in the existing Premium subscription package for the most flexible access, but those willing to put up with some limits and listen to some adverts can get free play while they're on their phone or tablet.
Spotify will launch a free mobile streaming version of its music service, it's reported, having persuaded music labels to agree to ad-supported deals. The new service will debut alongside the existing paid mobile music service, which offers advertising-free on-demand access to the company's catalog from smartphones, tablets, and other platforms, the WSJ reports, though free users won't get the same degree of choice as their paying counterparts.
Spotify is a music streaming service that wants to increase the number of artists that use its platform. In an attempt to lure in more artists to their service, particularly independent artists, Spotify has launched a new Spotify Artists page. The Artists website is an attempt to explain how the Spotify business model works.
Spotify has rolled out a new update for its iPhone and iPad apps that bring a variety of changes, some of them being fixes for known bugs and others being new features, with some improvement scattered betwixt the two. Perhaps the most notable change with the update is the addition of Browse in place of what was previous What's New.