Personalization and recommendations are a staple of many services, particularly music services that aim to provide their users with music they want before they know they want it. Spotify could be boosting that idea in the future with a recommendation system that dishes up music based on the user's current heart rate, ensuring there are some tracks at hand for every occasion.
Spotify has more good news this month, this time for both artists and subscribers. Starting today, all artists will be able to sell directly to fans some items such as shirts, vinyls, posters, deluxe editions and others. Best of all, there are no strings attached and no revenue cuts.
On December 11, Spotify opened the doors to a gaggle of mobile users by allowing free mobile streaming in exchange for advertisements and some limitations. Now, a week later, the numbers show the benefits of such a business move: mobile users growth has skyrocketed for the service, with downloads increasing by a factor of four over the course of the first week. The announcement was made by Spotify yesterday in a statement.
While most songs on Spotify enjoy a degree of success, some more than others, there's a solid percentage that finds the online service a quiet, lonely place. About 20-percent of the tracks offered through the music streaming service have never been played a single time, and Spotify wants to change this with a new #undiscovered campaign. The idea is simple: filter the songs for those never played and show one a little love.
There's been word that one of the last major hold-outs in the streaming music business, Led Zeppelin, was in negotiations with several companies since early this year. Now that they've officially joined up with Spotify for their entire official record collection, it would appear that Spotify has won the battle - according to a NYTimes release from January, several companies were still in the running for rights. With Rhapsody, Rdio, and Deezer having also been on the list, there's a distinct possibility that Spotify's "exclusive" launch wont last for long.
On the same day that Spotify announced ad-supported mobile device streaming, the expansion into 20 new markets, and the addition of Led Zeppelin to its growing catalog, rival Rdio has made an announcement of its own. It too is expanding into 20 new markets. Some of Radio's new markets overlap with Spotify's.
Led Zeppelin and Spotify have inked an exclusive deal which will see the band's catalog added streaming only on the on-demand service. Key albums from the Led Zeppelin back-catalog will be added to Spotify's digital racks daily over the next week, starting with 1969's Led Zeppelin and Led Zeppelin II.
Spotify has launched new free music streaming packages for smartphones and tablets, expanding its service into 20 new markets in the process. Now offered in 55 locations, as of today Spotify is offered in the existing Premium subscription package for the most flexible access, but those willing to put up with some limits and listen to some adverts can get free play while they're on their phone or tablet.