Microsoft has gone to great lengths to ensure that sports fans are plastered with impressions of its hardware -- the Surface has a strong presence this season, and that presence is hinged upon a hefty sum of money the company is shelling out to get its slate in the limelight. The problem? Getting the announcers to remember what it is called.
The U.S. Open ball boys are doing a test run of sorts with Ralph Lauren's new smart shirts, which keep tabs on things like heart rates and aggregates it onto a different device like a smartphone. The company says its new smart shirts are the first of its kind to be rolled out by a major fashion label, and could transform wearables.
As with many things, Kung Fu traditions are in danger of fading away, and with them would go "an intangible cultural heritage", according to the City University of Hong Kong and International Guoshu Association. Fortunately, the digital world provides ample ways to make something live on -- Kung Fu included -- and that's where a new crowdfunding campaign comes in.
Running is the favorite activity for many fitness enthusiasts, and to help show those runners how they run is the runScribe from Scribe Labs. The runScribe is a small sensor that attaches to the back of one's shoe, gathering data and transforming it into a three-dimensional view of how a person runs.
Sony has taken the wraps off a new sensor that aims to take your tennis game up a notch. The Smart Tennis Sensor is a small device that is fixed to the bottom of your tennis racket (if you have a compatible model, that is) and tracks your performance, dishing it up on your mobile device via the related app.
Marketing is huge for sports, but some have it easier than others. A football field or soccer pitch are green, making it easy to force an ad on the surface for TV viewers. Other sports like basketball don’t have it so easy, and have to find crucial areas to sell ad space. A new court, which is totally LED, may be the next generation of ad revenue for the NBA.
It’s a little-known fact that the NFL doesn’t actually pay Superbowl halftime performers to play during the most-watched sporting event of the season every year. What’s even more under-wraps is the idea that the NFL may take things another step this year: asking performers to pay THEM to play during halftime. When you think about it, it does (sort of) make sense.