Marketing is huge for sports, but some have it easier than others. A football field or soccer pitch are green, making it easy to force an ad on the surface for TV viewers. Other sports like basketball don’t have it so easy, and have to find crucial areas to sell ad space. A new court, which is totally LED, may be the next generation of ad revenue for the NBA.
It’s a little-known fact that the NFL doesn’t actually pay Superbowl halftime performers to play during the most-watched sporting event of the season every year. What’s even more under-wraps is the idea that the NFL may take things another step this year: asking performers to pay THEM to play during halftime. When you think about it, it does (sort of) make sense.
A whole new environment has been introduced to the wild attitude of former Microsoft CEO Steve Ballmer this week as he takes over as owner of the LA Clippers. The video you’re about to see will excite you, thrill you, and generally make you glad to be Clippers fan, if you are already. If you’re not, Ballmer may just make you want to start.
In a turn of events very similar to what we’re experiencing with the VivaLnk Moto X digital tattoo collection, researchers in California have found themselves working with a temporary tattoo which allow human sweat to generate power. This device uses temporary tattoo sticky paper with a flexible lactate sensor imprinted upon it. From there, it’s time to sweat.
Bad news if you were hoping to use your iPad Air to record the action at the next Manchester United game, with the UK soccer club banning tablets from its Old Trafford stadium. The ban - which applies to both larger slates and smaller models like the iPad mini - is part of a clamp down on "large electronic devices" which Manchester United says is actually about security rather than people looking ridiculous holding up their huge camera replacements.
I have been playing Football Manager since it was still called Championship Manager. Sports Interactive, the developer of FM has made the game more realistic with each release – to the point where a professional football club uses it to scout for players and future signings. To get comprehensive players’ analysis, ProZone has partnered up with Sports Interactive to incorporate Football Manager's database into their RECRUITER platform.
The NFL is about to give its athletes a technological boost, with plans being in place to embed tracking sensors in shoulder pads for the upcoming season. Reports USA Today, this represents the first so-called "live phase" of a project the NFL hopes will bolster the experience for fans and improve training.
If you’re already excited for football season, we’ve got some good news for you. Apple TV will reportedly be getting NFL Now, the league-controlled digital experience announced earlier this year. More mobile-centric than other Apple TV offerings, it’s still the first time Apple TV is getting a dedicated football menu item.
NFL season is here, with the preseason kickoff having just finished last night. And like last year's NFL, Microsoft is once again making sure its presence, and its products, are felt both inside the stadium and in your homes, with another batch of Surface Pro hybrids on the sidelines and a fresh NFL app not just for the Xbox One but, for the first time, for Windows 8 as well.
Runtastic, makers of some fine fitness accessories and mobile apps, is taking another stab at the growing wearable market. With Runtastic Orbit, the company is offering a 24-hour tracking device and fitness monitor that is designed to cater to anyone and everyone, whether you are a dedicated fitness buff or simply a health-conscious individual.