sports

Puma made a robotic shoebox to help runners train

Puma made a robotic shoebox to help runners train

While it looks like little more than a shoebox with RC car wheels attached, Puma's BeatBot is a robot designed to help professional runners. The device was co-developed by the J. Walter Thompson ad agency, a robotics engineer, and three MIT students. It's self-driving, features a row of LED lights, two GoPro cameras, and is designed to look like, well, a Puma shoebox.

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DirecTV adds live out-of-market games for NFL Sunday Ticket subscribers

DirecTV adds live out-of-market games for NFL Sunday Ticket subscribers

DirecTV has announced that NFL Sunday Ticket subscribers will soon be able to stream out-of-market regular season football games on Sunday afternoons, removing the need to upgrade to an NFL Sunday Ticket Max subscription. Subscribers will be able to stream the games live on their favorite devices -- tablets, smartphones, and other connected gadgets. The new season of live NFL games starts September 11.

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Drone racing is coming to ESPN

Drone racing is coming to ESPN

Starting this summer, ESPN will air drone racing events, marking the latest instance of modern sports arriving on television. ESPN has previously shown its willingness to embrace modern sports with its inclusion of ‘esports’ gaming events; this time around, it has partnered with the International Drone Racing Association (IDRA) to bring FPV drone racing to television screens.

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Professional baseball team will hold batting practice in VR

Professional baseball team will hold batting practice in VR

As virtual reality continues to gain steam on its path to revolutionize everything from spectating video games to cruise ship entertainment, it's also starting to be incorporated into training exercises by professional sports teams. Major League Baseball, already embracing technology with an Apple deal that supplies teams with iPad Pros, is looking to see how VR headsets can play a part in improving batting practice.

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Apple takes iPad Pros out to the ball game with MLB contract

Apple takes iPad Pros out to the ball game with MLB contract

While tech companies have little to do directly with sports, they have never missed a beat getting their brands or even their products into the field. From uniforms to team sponsorships to actual product placements, these companies are doing everything they can to capitalize on this billion dollar business. The latest to do so is Apple and it is making an odd but not totally unheard of partnership. Inking a multi-year deal with the MLB, Apple will be equipping every baseball team with iPad Pros to help them upgrade their gameplan and, consequently, upgrade their game as well.

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NCAA Final Four to stream in 180-degree VR

NCAA Final Four to stream in 180-degree VR

The NCAA Final Four games will be streamed in VR, it has been announced. The video feeds will be available in the Oculus Store via the NCAA March Madness Live app, and marks the first time these games will be available in virtual reality. These streams will be presented in 180-degrees rather than more typical (but less practical) 360-degrees, and are being presented in partnership with CBS.

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VR’s Secret Sweet Spot: The Mundane

VR’s Secret Sweet Spot: The Mundane

With the launch titles being shown for each of the first major players in VR this week, it's quickly becoming clear: mundane is in. Simplicity, not insanity. Not the most visually spectacular. Instead - like it was with the first big games and apps for the smartphone back when it first gained steam - the games with the most recognizable mechanics are set to be the most important. Case in point: mini golf.

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T-Mobile subscribers get MLB.TV Premium access

T-Mobile subscribers get MLB.TV Premium access

T-Mobile has announced that its sponsorship of the MLB will continue for another three years, and as such subscribers will be given a year’s subscription to MLB.TV Premium, a move made just in time for the upcoming baseball season. The perk is being offered to Simple Choice customers with applicable plans, and will be available to access starting April 3.

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TomTom Golfer 2 is a next-gen smartwatch for golfers

TomTom Golfer 2 is a next-gen smartwatch for golfers

Newly announced and launching soon is the TomTom Golfer 2, the company’s second-generation Golfer smartwatch. As in the past, this wearable is packed with features targeted specifically at golfers, including things like Automatic Shot Detection and an automatic scorecard. Like other golfing watches, the most useful feature is the database of course information, putting access to details on 40,000+ golf courses on your wrist.

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Under Armour rolls out limited edition 3D-printed sneakers

Under Armour rolls out limited edition 3D-printed sneakers

Sport apparel maker Under Armour isn't the first to incorporate 3D-printing into their shoes, but they are the latest. The company has unveiled a limited edition training shoe called UA Architechs, which feature a 3D-printed midsole. The shoes don't have the personalization element like Adidas' Futurecraft 3D concept does, but they do take a similar path as New Balance's version, using advanced materials in the midsole to improve the overall strength and elasticity.

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Yahoo’s new NHL streaming deal brings live hockey games

Yahoo’s new NHL streaming deal brings live hockey games

Yahoo and the National Hockey League have struck a deal that will bring up to four live streaming hockey games per week, giving fans a chance to watch games from outside of their market as they happen. The streaming starts today, and will involve a single “Game of the Day” being made available to U.S. users. This follows Yahoo's newly launched eSports Hub for esports content, and TuneIn's recent NBA deal.

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DirecTV will kick off its 4K UHD content with the Masters

DirecTV will kick off its 4K UHD content with the Masters

AT&T has announced plans to kick off 4K Ultra HD content on DirecTV with the Masters Tournament next month. The game will be broadcasted on the DirecTV 4K Channel, giving golf fans access to the show in crisp detail. The channel itself will be dedicated to UHD content, and will launch as of next month under the company’s Premier and Ultimate subscription packages.

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