Social media can be a great tool for modern businesses. We've seen a growing number of businesses use Facebook to promote their brands. Some low-budget businesses forgo a website altogether and only create a Facebook page instead. These businesses should prepare for a drop in Page likes because Facebook for Business just announced a new change in the way their Page likes are counted. To start, they are expunging business Page likes from deactivated accounts. Now, any likes from memorialized accounts or accounts that were voluntarily closed will no longer show up on a Page's like count.