sony xperia

Sony’s Xperia AI reinvention puts Alexa in the crosshairs

Sony’s Xperia AI reinvention puts Alexa in the crosshairs

Sony has set its sights on the "evolution of communication", and it's not content to let Google, Amazon, and Apple hog the spotlight in AI. The company may have a patchy track-record with its Xperia range of phones and tablets over the past few years, but with the rebooting of its mobile business in 2016 and a more ambitious strategy centered on smart products with more unusual form-factors and functions, it could well be time to take Sony seriously again.

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Xperia X series pre-orders start in Europe

Xperia X series pre-orders start in Europe

Sony Mobile has begun taking pre-orders for the entire Xperia X line of smartphones in Europe. Pre-orders are underway for the Xperia X, Xperia XA, and Xperia X Performance. The latter model is only available for pre-order in select European countries with the others available across various regions in Europe. In the UK, the Xperia X will sell for £469 and in other European countries it will sell for €599.

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