Sony Ericsson

Why Are Mobile Device Ads So Bad?

Why Are Mobile Device Ads So Bad?

It has become fashionable to praise Apple's serene iPhone ads and rail against its competitors advertising, with Verizon Wireless’ obnoxious DROID and LTE ads drawing particular ire. In case you don’t watch any television or live outside the U.S., the Verizon Wireless ads include women battling cyborgs (this has to do with smartphones how, exactly?), people skydiving and firebombing cities with lightning balls (shouldn’t Homeland Security be intervening?), and unidentified objects slicing through cities (not an ad for a disaster movie, but a visual pun for the DROID RAZR). Meanwhile, Apple’s ads calmly explain the latest features and apps, sometimes with bold adjectives (“magical,” much?) but an even tone and methodical manner.

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Sony “four screen” revolution to preempt Apple Siri TV

Sony “four screen” revolution to preempt Apple Siri TV

Sony is working on its own revolution in the TV market, with engineers rushing to develop the company's "four screen" strategy before Apple can release its own television set. "There's a tremendous amount of R&D going into a different kind of TV set" CEO Howard Stringer told the WSJ, referring to the "four screen" potential once Sony controls not only its own TV, computer and tablet businesses, but Sony Ericsson after buying out its partner.

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Sony Ericsson XPERIA ray Review

Sony Ericsson XPERIA ray Review

The XPERIA ray is easily the smallest smartphone I've ever had the opportunity to lay hands on, and while it may seem at first to be tiny in stature, it packs an oddly enticing set of punches. Head back to our XPERIA ray hands-on and unboxing post to get all the specification details on the device, then come back and get the most important bits: 3.3-inch TFT LCD display a 480 x 854 pixel resolution, a single-core 1GHz processor inside, a VGA video chat camera on the front, and a massively impressive 8.1-megapixel camera on the back. This tiny monster is set to carve out its own piece of the American petite smartphone pie, that's for certain.

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Sony Just Bought Its Future

Sony Just Bought Its Future

Sony, with a $1.47bn check, just bought back its destiny. In agreeing to buy out Ericsson's 50-percent stake in the Sony Ericsson smartphone partnership, the Japanese company brings to an end a decade of collaboration; more importantly, though, it buys the opportunity for Sony to come up to speed with its rivals and - if it leverages its strengths correctly - overtake Samsung, LG and even Apple in the consumer electronics market. "We can more rapidly and more widely offer consumers smartphones, laptops, tablets and televisions" CEO Howard Stringer promised in the announcement, "that seamlessly connect with one another and open up new worlds of online entertainment." Big words, but Sony is one of the few companies that could ever deliver on them.

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Sony buys out Sony Ericsson for €1.05bn

Sony buys out Sony Ericsson for €1.05bn

Sony has bought out Ericsson's stake in Sony Ericsson, giving the Japanese company sole control over the smartphone manufacturer. The deal, worth €1.05bn ($1.47bn) in cash to Ericsson, will see Sony bring the smartphone business in under its networked consumer electronics umbrella, a shift which the company describes as "a logical strategic step that takes into account the nature of [the mobile market] evolution and its impact on the marketplace."

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Sony Ericsson Xperia ray Hands-on and Unboxing [Video]

Sony Ericsson Xperia ray Hands-on and Unboxing [Video]

One of the tiniest smartphones in the world has just landed upon the SlashGear review bench, and Sony Ericsson has the spotlight here with the Xperia ray. This device has a single-core 1GHz Snapdragon chip, a 3.3-inch display at 480 x 854 pixel resolution, and an 8 megapixel camera on the back. What more could you want from a phone that you could easily mistake for a garage door opener for its size? Take one look at this little guy and you'll find that you're messing with no cheap customer, this is the new generation of Sony Ericsson devices, and they don't appear to be messing around.

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Sony to buy out Ericsson’s half in $1.7 billion deal

Sony to buy out Ericsson’s half in $1.7 billion deal

The Sony Ericsson joint venture may soon be controlled completely by Sony as the company aims to bring more of the mobile phone operations in house to boost its competitiveness. The WSJ reports that Sony is near closing the deal with Ericsson to buy its half of the venture for around $1.3 to $1.7 billion, which includes the Stockholm-based company's mobile technology patents.

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Sony Ericsson CEO: iPhone blindsided us but no Windows Phone regrets

Sony Ericsson CEO: iPhone blindsided us but no Windows Phone regrets

Sony Ericsson's CEO has dismissed Windows Phone as subpar in comparison to Android, though admits that the company "should have taken the iPhone more seriously" when Apple launched its first smartphone. Questioned whether Sony Ericsson was considering Microsoft's smartphone OS, chief exec Bert Nordberg suggested that "at this point I wouldn't feel comfortable investing in a platform that isn't as good as the one that we currently use," to the WSJ, while blaming the decision to bow out of the featurephone business for its diminutive market share.

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