social

Facebook’s focus on mobile comes from intensive training program

Facebook’s focus on mobile comes from intensive training program

Facebook has no doubt been focusing more and more on mobile platforms. Granted, it took them a while to come around to the idea of a native iPad app, but the social network has apps on all the major mobile platforms now, and the company is constantly adding and updating mobile features. Where's all this effort coming from, though? An intensive training program that started last year.

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Facebook no longer appealing to teens

Facebook no longer appealing to teens

It seems that Facebook is on its way out from the Teen community. Many teens are moving more towards social media platforms like Instagram (conveniently owned by Facebook) and SnapChat. It's most likely because of Instagram/SnapChat's appealing user-friendly mobile apps (Facebook for Android still needs work), and because of teenagers' obsession with sharing photos. Some teenagers only use Facebook as a last resort when they get bored of their other social media apps.

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Yelp for iOS updates with improved iPad business page, social features

Yelp for iOS updates with improved iPad business page, social features

Yelp updated its iOS app to even version 6.5, and it comes with a healthy amount of new features that users should enjoy. For starters, the business page on the iPad is streamlined with easier and quicker access to business hours, menu items, and phone numbers. The new update also makes the Yelp's search more social by showing which of your friends are checked in to businesses right from the search results page.

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Facebook makes targeted ads easier for marketers

Facebook makes targeted ads easier for marketers

Facebook plans on making marketing much more easier for companies. It has announced that its custom audiences tool, which was released back in September to let marketers create more relevant ads for users, has received an update that will help marketers to create better, more targeted ads to attract users with. This tool will combine the help of 4 companies, Datalogix, Epsilon, Acxiom, and BlueKai, to help businesses with their online/offline marketing.

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Google+ Sign-In allows for secure login on third-party apps and services

Google+ Sign-In allows for secure login on third-party apps and services

Many apps and services allow its users to sign in using their Facebook or Twitter credentials if they don't want to create a dedicated account. However, Google+ has been mysteriously absent from the list of sign-in options for awhile. However, the company has announced what they call Google+ Sign-In, a new developer tool that will allow users to log into third-party services using their Google+ credentials.

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