Everyone is aiming to cash in on the livestreaming business these days, but it seems that Facebook will be cashing out first before that happens. Leaked documents seen by The Wall Street Journal reveal that Facebook has just signed deals with 140 media companies and celebrities which will distribute no less than $50 million among them. The purpose of the deal? To generate livestreaming content to keep its Facebook Live hub populated and prevent it from descending into obsolescence. And, of course, to keep Facebook users hooked on the service, generating traffic and, therefore, revenue.