social networks

Shaky self-promotion: Facebook’s cash-milking and vague 600m mobile monetization

Shaky self-promotion: Facebook’s cash-milking and vague 600m mobile monetization

Monetization makes you do crazy things, and none perhaps so crazy as Facebook encouraging users to promote their own lives so as to make them stand out among their friends. The promoted posts trials allowing individuals to highlight particular updates for a fee is one of the odder transitions from business Facebook use to personal users; meanwhile, founder Mark Zuckerberg tells BusinessWeek he's "optimistic" about mobile monetization, but falls short of actually outlining Facebook's plans to squeeze cash out of the 600m mobile users.

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Facebook launches new Gifts service

Facebook launches new Gifts service

As it stands, you can do a lot with Facebook. You can stalk your ex-lovers, you can show the world pictures of what you'll be eating for dinner, and you can annoy almost every single one of your Facebook friends at the same time by constantly posting statuses of a political nature. Soon, you'll be able to buy your friends real world gifts though Facebook with a new service called - you guessed it - Facebook Gifts.

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Path 2.5 adds larger photos, movie sharing, and nudging

Path 2.5 adds larger photos, movie sharing, and nudging

The private social network app, Path, has seen an update to version 2.5 for iOS and Android that adds some new functionality. Photos have seen a big improvement in the app, now spanning the full width of the phone’s screen as users scroll through their timeline. Instagram-esque filters can now be applied to photos as they’re taken, and a quick single tap will begin recording video so that you don’t miss out on any action. Users can also take a photo using the volume button on the iPhone, just like in the regular Camera app.

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Hometalk offers a social network for home improvement

Hometalk offers a social network for home improvement

While services like Facebook and Twitter are the bread and butter of social networks, there are more specific communities out there. Hometalk is one such website, offering a social network for those interesting in DIY and home improvement. The site recently relaunched with a new design, boasting a user base of around 100,000 homeowners and professionals all brought together by the promise of tips, guides, and general DIY chitchat.

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Google celebrates the web: wants you to be startin’ somethin’

Google celebrates the web: wants you to be startin’ somethin’

In a move similar to 2006’s Time Person of the Year, Google has a webpage celebrating the real force behind the internet: you. Google believe that while the “push and pull of business and politics will continue”, people and individuals are the driving force behind the world wide web. The “You are the Web” page features an infographic with various facts about the internet, as well as encouraging users to get involved, and post to Google+, Facebook, and Twitter.

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Facebook debuts Offers, brings ads to mobile news feed and logout screen

Facebook debuts Offers, brings ads to mobile news feed and logout screen

Facebook made a few announcements regarding its advertising developments today during its first Facebook Marketing Conference. The company introduced Offers, a special discounts and promotions sharing feature, along with new premium advertising placement and Sponsored Stories in the site's logout page and mobile news feed. It also previewed a new "Reach Generator" that will help improve the reach of each post for advertisers and Page users.

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Facebook friends Ford to make a “social” car

Facebook friends Ford to make a “social” car

Facebook and Ford recently held a joint "Hackathon" event aimed at exploring new ways of making cars more social. About 30 engineers from both Ford and Facebook got together for the 24-hour event to rapidly develop prototype apps that would integrate Facebook's social elements with Ford's SYNC platform to create a seamless connected in-car user experience.

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