social networks

Adobe report shows Twitter click values and insight before IPO

Adobe report shows Twitter click values and insight before IPO

Twitter's per-click ad value has increased by 300% since last year, an Adobe report shows. In Q3 2012, revenue-generating websites earned on average $0.11 for every link click-through from Twitter; in Q3 2013, that figure was $0.44. That revenue-per-visit (RPV) is by far the highest-percentage per-click revenue growth for the period for any social network, including Facebook (39%) and Pinterest (150%). That news alone could help boost Twitter's per-share price range for tomorrow's long-awaited IPO, but the report shows even more sunny news for the company's viability as a marketing platform.

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Twitter expands revenue sources in prep for Nov. 15 IPO

Twitter expands revenue sources in prep for Nov. 15 IPO

With its Nov. 15 IPO less than a month away, Twitter recently explained its latest revenue model additions. They include lead generation, traffic conversion and TV targeting. Having been in business since 2006 but yet to show a profit in any year since, Twitter is under pressure from the investing community to show why its IPO is worth $1 billion.

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Twitter’s General Counsel to step down, look for work elsewhere

Twitter’s General Counsel to step down, look for work elsewhere

Twitter's General Counsel Alexander Macgillivray has announced that he will soon step down from his position in the company, handing the reigns over to his soon-to-be replacement Vijaya Gadde. He won't be completely leaving the company initially, instead taking up the position of adviser for things like public policy and corporate development while looking for employment elsewhere

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Facebook losing millions of users, according to study

Facebook losing millions of users, according to study

Ever feel like Facebook's becoming a bit dull lately? Maybe it's your friends who are driving you nuts with their political rants, or you may just be tired of the concept of social networking. Whatever the case may be, millions of users are experiencing the same feeling, according to a new study that says six million US users have left Facebook in just the last month.

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Developer brings Google+ commenting system to WordPress

Developer brings Google+ commenting system to WordPress

Just last week, Google upgraded its Blogger platform to integrate it more with its social network, Google+. With the new feature, blog posts would feature both direct comments, as well as comments in the Google+ status the Blogger link was featured in. Not only did it consolidate all the comments into one system, users were also able to filter out what types of comments they wanted to see. For example, they could choose to see only comments from certain circles, or they could see comments from everyone.

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Hostility on social networks rises to 78% of users

Hostility on social networks rises to 78% of users

Social networks are a great place to vent your frustrations to your "friends," but sometimes they can be a hotbed for debates and arguments. According to a new survey that polled almost 2,700 people, approximately 20% people have reduced in-person contact with someone due to an argument or debate that occurred online.

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Facebook to go to trial over “Timeline” trademark

Facebook to go to trial over “Timeline” trademark

Amidst all of the good news Facebook has been throwing out, it looks like some bad news was just waiting to rain on its parade. Facebook was sued back in September 2011 by Timelines Inc. over the "timeline" trademark. Timelines Inc., which launched its website in 2009, claimed that Facebook infringed on its trademark when the social network roll out its timeline feature to its user base.

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Facebook’s Android OS will be called “Facebook Home”

Facebook’s Android OS will be called “Facebook Home”

Last week, we reported that Facebook is planning on revealing its own customized version of the Google Android operating system . They will be debuting their "special" version of the Android OS onto one of HTC's devices. It's speculated that it will launch on a new HTC device, however, there's also reports that the OS will be able to run on HTC's older handsets, and even on its upcoming flagship handset, the HTC One.

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