Twitter has just launched its new advertising API. The new ads API is designed to help marketers get their ad campaigns out to the right type of audience. This way, Twitter can help create more relevant advertisements for both marketers and users alike. Twitter states that "our focus has been on delivering better ads for users, not more ads", because more ads would mean a lot of angry Tweeters.
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‘social network’ Stories
Pew Research shows Pinterest is larger than many think
When it comes to social networking, most people know that Facebook is by far the largest social network around. Pew Research Center released a survey recently looking at late 2012 for the social networking landscape. As expected, Facebook was in the lead with 67% of Internet users in the United States using the social network.
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Twitter unveils Lolcatz language, makes it available naow
Facebook has had a pirate language option for some time now, allowing users to view their profile with ample quantities of arrr! and plunderin'. Now Twitter can add itself to the list of social networks with a novelty language option - in this case, Lolcat. Users can check out their profile in Lolcat language here, and make it permanent in the settings.
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Twitter updates search to include older tweets
Thus far, search on Twitter has limited results to tweets no older than one week. That changes today as the social network rolls out an update to its search that includes tweets older than a week. Users aren't presented with just any tweets, however; the results are being tweaked to show posts most relevant to search query based on various criteria.
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Twitter announces Bluefin Labs acquisition
Twitter has announced that it acquired Bluefin Labs, a social TV analytics company, a move taking it further into the world of television. Twitter has shown interest in television for years, with people using it as a way to interact with televised events using hashtags. According to the social network, the acquisition will aid in both ad product innovation and the creation of social TV consumer experiences.
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Pew study finds 61% of Facebook users have taken extended breaks
For some, Facebook has simply become a part of day-to-day life, but for others, it can be hard to keep up with the constant stream of (sometimes pointless) status updates. A new poll from the Pew Internet & American Life Project suggests that many Facebook users take breaks from the social network from time to time, with these breaks stretching for weeks at a time. If you have ever felt overwhelmed by Facebook, it would seem you're not alone.
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Twitter says it was targeted by hackers, 250,000 accounts compromised
Media companies have been alight with hacking attempts and security breaches, including two recent statements from the New York Times and Wall Street Journal stating that they were the target of Chinese hackers. Now Twitter has come forward, stating that it recently noticed unusual access patterns that got its hackles up, resulting in the discovery of unauthorized attempts to access users' information. As many as 250,000 accounts could be compromised.
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Mark Zuckerberg awarded CEO of the Year Crunchie, Larry Page is runner-up
At the 6th annual Crunchies, Mark Zuckerberg has been awarded "CEO of the Year", beating out several other big names in the field, including runner-up Larry Page of Google. Zuckerberg has comes a long way in a short time, taking the idea of Facebook generated during his college years and making it into something that has had a large and lasting impact on both the techsphere and world as a whole.
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Google+ becomes the second most popular social network behind Facebook
Move over Twitter, because according to Trendstream's Global Web Index for Q4 2012, Google+ has managed to move into the second-place spot for social platforms. This puts it behind Facebook (although by a significant amount of users), with YouTube also managing to top Twitter. Now Twitter is in fourth place in terms of total active users, at least according to Trendstream's collected data.
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Vine arrives: 6s video sharing for Twitter and Facebook
Twitter has launched Vine, a video sharing service that echoes the brevity of the 140-character limit by only allowing users to share up to six seconds of looping footage. Vine, launching initially on iPhone and iPod touch, is a free download, and is the result of an acquisition by Twitter of the Vine team. Basically, think adding movement and audio to your usual tweet brevity, for those times when actions speak louder than words.
MySpace accused of using music without permission
MySpace launched a refreshed version of its social network not long ago. Along with the launch of a refreshed version of the website also came a new single that was heavily promoted on the social network from minority MySpace partner Justin Timberlake. While MySpace certainly had permission to use the new Justin Timberlake single, one music association is accusing MySpace of using music without permission.
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Is every phone the Facebook phone?
Facebook may refuse to deliver what the rumor-mill wants – an own-brand smartphone to take on the iPhone – but that’s not to say it isn’t following a cuckoo-style mobile strategy, progressively infesting handsets from other vendors. The company’s new free voice calling service, quietly revealed in the aftermath of the Facebook Graph Search announcement, is the latest in a growing suite of mobile products that, while lacking the eye-catching appeal of a glossy slab of hardware, nonetheless shows that the social network finally has a mobile strategy.
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