It's very easy to forget that social media is not a charitable institution that wants you to connect to the world. The truth of the matter is that we humans love drama, and we thrive on gossip. The minute you score a new gig, you immediately share it on Facebook. Controversial news – let's spill it on Twitter! 'I'm the next best photographer with a new phone'; sure Instagram is there, and for the crafty-you – Pinterest is your best friend. Once you've been hooked to the platform, the monetization game begins.