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Gears of War writer decides to work for Zynga instead

Gears of War writer decides to work for Zynga instead

If there was ever a testament to how even the most hardcore gaming enthusiasts are in jeopardy of being overtaken by the uprise in the casual, social fare that the industry is beginning to see, it would be this story. A man with a seemingly top-of-the-line job in the video game industry for one of the biggest hardcore franchises has just left that job to work for Zynga.

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Zynga American Express partnership provides rewards for in-game buys

Zynga American Express partnership provides rewards for in-game buys

If you're the kind of person that lines the pockets of Zynga by spending a lot of money in so-called "free" online social games? Specifically, Zynga's most popular game Farmville? If so, then this is a rewards program tailored specifically for you. If not, then this is a rewards program tailored to make you start thinking about spending more money on your virtual farm. And in all cases, this is a rewards program to help teach you about American Express's Serve platform.

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Facebook close to final IPO price

Facebook close to final IPO price

It was believed that Facebook was adding more shares to its IPO, set to begin trading tomorrow, but as it turns out those extra shares came from early investors looking to grab some cash. Now it looks like the final IPO price is being narrowed down, with shares expected to fall in the region of $34-38, up from $28-25. The final IPO share prices would put Facebook’s value close to $104 billion.

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JibJab sues White Castle over viral campaign

JibJab sues White Castle over viral campaign

If you're going to kick off a viral marketing campaign and plan on using a popular viral platform as the cornerstone of that campaign, you better actually have that platform's permission. Otherwise, you're going to have a problem. So why White Castle would use "JibJab" in its advertising message on Facebook and Twitter without ever partnering with JibJab is a true mystery.

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Facebook has trust issues

Facebook has trust issues

Facebook may be poised to offer its initial shares to the public following strong demand, propelling them up to a $100 billion valuation, but the company faces other challenges ahead. One of the obstacles the social networking company might come up against is monetization troubles and public distrust. A new study has shown that 57% of Facebook users would never click on ads or sponsored content.

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American Express brings social offers to mobile

American Express brings social offers to mobile

If you've been following the advancements in near field communication (NFC) technology and mobile payments, you know that one of the biggest selling points for using your phone to pay for your merchandise instead of a good ol' credit card is that services like Google Wallet and Isis promise to offer special deals. If you tap your phone at the register, you might save, for example, 10% off your purchase.

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Groupon loyalty reward program launches

Groupon loyalty reward program launches

After running through a pilot program in various test cities throughout the country, Groupon has decided to make its Groupon Rewards program available on a national level. The new platform allows merchants to offer an easily managed customer loyalty program and getting face time on Groupon without giving away the farm. It is basically an online replacement for those traditional "punch cards" that give you a free haircut after 10 visits or whatever the place of business happens to be.

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Cathay Pacific Airways gives VIP treatment to high-Klout members

Cathay Pacific Airways gives VIP treatment to high-Klout members

If you're one of those people who has to tweet every 10 seconds, never keeps your Facebook page outdated, and always checks out up and coming platforms like Instagram and Pinterest? If so, then you probably already know about Klout, a startup that ranks individuals based on their social media presence. It is largely just a way to brag about yourself online - but one airline is starting to turn it into something more.

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Zuckerberg a no-show at Facebook’s Boston IPO roadshow

Zuckerberg a no-show at Facebook’s Boston IPO roadshow

When you're trying to justify an initial public offering somewhere in the range of 11 billion dollars, it's a good idea to keep your calendar in order. Nevertheless, Reuters reports that Facebook's 27-year-old CEO Mark Zuckerberg declined to attend the second stop of the company's IPO roadshow in Boston, leaving over 200 observers - including potential investors - feeling like fans at a cancelled rock concert. Facebook's Chief Operating Officer Sheryl Sandberg fielded questions, but offered no explanation for her boss's absence.

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Zynga’s YoVille game falls victim to hackers

Zynga’s YoVille game falls victim to hackers

It's not as popular as FarmVille or Mafia Wars or Draw Something, which is probably why hackers thought it would be an easy target. And they were right. Zynga has admitted that a group of users exploited vulnerabilities in its game YoVille, but they didn't have access to any sensitive information. What they were able to do, though, is erase the inventory of players, some of whom no doubt spent a fair sum of real money to acquire that inventory. However, this isn't an issue of user privacy.

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