social media

Facebook study shows users are engaging more with friends

Facebook study shows users are engaging more with friends

Carnegie Mellon University performed a seven-year study on Facebook and its users. Researchers from Carnegie Mellon studied data from 5,076 Facebook users from 2005 to 2011 to analyze the correlation between changes in Facebook's privacy features and user's sharing their information. The study showed that every time Facebook improved its privacy features for users, users would actually share more information with their friends as well as 3rd party developers and advertisers.

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Facebook’s focus on mobile comes from intensive training program

Facebook’s focus on mobile comes from intensive training program

Facebook has no doubt been focusing more and more on mobile platforms. Granted, it took them a while to come around to the idea of a native iPad app, but the social network has apps on all the major mobile platforms now, and the company is constantly adding and updating mobile features. Where's all this effort coming from, though? An intensive training program that started last year.

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Facebook no longer appealing to teens

Facebook no longer appealing to teens

It seems that Facebook is on its way out from the Teen community. Many teens are moving more towards social media platforms like Instagram (conveniently owned by Facebook) and SnapChat. It's most likely because of Instagram/SnapChat's appealing user-friendly mobile apps (Facebook for Android still needs work), and because of teenagers' obsession with sharing photos. Some teenagers only use Facebook as a last resort when they get bored of their other social media apps.

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Facebook marking down gifts as much as 80%

Facebook marking down gifts as much as 80%

Facebook is apparently marking down gifts from its marketplace in order to get more people to use it. Not only that, but you'll also be given the option to "give a gift" whenever your friends get a new job, a promotion, or give birth to a child. Facebook is going to great depths to market its own marketplace. Perhaps it should utilize its own, newly updated custom audiences tool. It could benefit from better targeted marketing, and it can't really boast about the success rate of its tool if its own marketplace isn't doing so well.

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Facebook makes targeted ads easier for marketers

Facebook makes targeted ads easier for marketers

Facebook plans on making marketing much more easier for companies. It has announced that its custom audiences tool, which was released back in September to let marketers create more relevant ads for users, has received an update that will help marketers to create better, more targeted ads to attract users with. This tool will combine the help of 4 companies, Datalogix, Epsilon, Acxiom, and BlueKai, to help businesses with their online/offline marketing.

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