social media

Facebook’s focus on mobile comes from intensive training program

Facebook’s focus on mobile comes from intensive training program

Facebook has no doubt been focusing more and more on mobile platforms. Granted, it took them a while to come around to the idea of a native iPad app, but the social network has apps on all the major mobile platforms now, and the company is constantly adding and updating mobile features. Where's all this effort coming from, though? An intensive training program that started last year.

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Facebook no longer appealing to teens

Facebook no longer appealing to teens

It seems that Facebook is on its way out from the Teen community. Many teens are moving more towards social media platforms like Instagram (conveniently owned by Facebook) and SnapChat. It's most likely because of Instagram/SnapChat's appealing user-friendly mobile apps (Facebook for Android still needs work), and because of teenagers' obsession with sharing photos. Some teenagers only use Facebook as a last resort when they get bored of their other social media apps.

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Facebook marking down gifts as much as 80%

Facebook marking down gifts as much as 80%

Facebook is apparently marking down gifts from its marketplace in order to get more people to use it. Not only that, but you'll also be given the option to "give a gift" whenever your friends get a new job, a promotion, or give birth to a child. Facebook is going to great depths to market its own marketplace. Perhaps it should utilize its own, newly updated custom audiences tool. It could benefit from better targeted marketing, and it can't really boast about the success rate of its tool if its own marketplace isn't doing so well.

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Facebook makes targeted ads easier for marketers

Facebook makes targeted ads easier for marketers

Facebook plans on making marketing much more easier for companies. It has announced that its custom audiences tool, which was released back in September to let marketers create more relevant ads for users, has received an update that will help marketers to create better, more targeted ads to attract users with. This tool will combine the help of 4 companies, Datalogix, Epsilon, Acxiom, and BlueKai, to help businesses with their online/offline marketing.

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Silicon Valley launches campaign to teach coding in schools

Silicon Valley launches campaign to teach coding in schools

Many major businesses and icons in Silicon Valley are joining together with a new non-profit, named Code.org, to bring more computer science classes to schools. Some big names supporting the project are Mark Zuckerberg, Bill Gates, and Jack Dorsey (of Twitter and Square fame). The project was started by Hadi and Ali Partovi in an effort to bring more qualified programmers and engineers to the evergrowing tech industry.

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Google+ Sign-In allows for secure login on third-party apps and services

Google+ Sign-In allows for secure login on third-party apps and services

Many apps and services allow its users to sign in using their Facebook or Twitter credentials if they don't want to create a dedicated account. However, Google+ has been mysteriously absent from the list of sign-in options for awhile. However, the company has announced what they call Google+ Sign-In, a new developer tool that will allow users to log into third-party services using their Google+ credentials.

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App.net goes freemium, is still invite-only

App.net goes freemium, is still invite-only

App.net, the new social media service that looks to take on Twitter in a new and interesting way, is now a freemium service. Initially, it launched as a paid-only service after the project was successfully funded, but the company announced today that its introducing a free tier for those who don't want to pay up a monthly fee. However, those who want to become free members will still have to wait for an invite.

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