Snapchat

What you should know about Snapchat Spectacles

What you should know about Snapchat Spectacles

Snapchat's unexpected rebranding to Snap Inc. may have come as a surprise, but it's the company's first hardware product that really has us talking. The new Snap Spectacles, a wirelessly-enabled camera built into a pair of sunglasses, has already been described as the second coming of Google Glass, though the ephemeral messaging company undoubtedly hopes that they'll have more staying power than Google's ill-fated wearable.

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Snapchat Spectacles are rebranded Snap Inc.’s wearable camera

Snapchat Spectacles are rebranded Snap Inc.’s wearable camera

Snapchat has revealed its first hardware product, the Snapchat Spectacles, taking a more playful (and affordable) approach to wearable video capture than Google Glass. Resembling at first glance a set of regular, rounded sunglasses, albeit with oversized hinges, the eyewear includes a wide-angle camera on one side.

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Snapchat ads could become more personalized later this year

Snapchat ads could become more personalized later this year

It would appear that Snapchat is looking to make its advertisements more targeted as we move further into the latter half of 2016. A new report from eMarketer (as reported by Business Insider) features Snapchat director of revenue operations Clement Xue, where he says that the company is looking at ways to implement behavioral targeting for advertisements sometime in Q3 of this year.

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Snapchat pulls racist Asian stereotype lens

Snapchat pulls racist Asian stereotype lens

Snapchat is being heavily criticized (again) over a racist filter, this time for making one available that produces Asian caricatures from user selfies. If the criticism sounds familiar, that’s because it is; it was only back in late April that Snapchat received backlash for a Bob Marley filter that earned accusations of blackface. Snapchat didn't remove that Bob Marley filter, saying at the time that it had the blessing of his estate, but it has pulled the most recent offensive filter.

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Snapchat pens multi-year deal with NBCUniversal for original shows

Snapchat pens multi-year deal with NBCUniversal for original shows

NBCUniversal has penned a multi-year deal with Snapchat that will have it creating new shows of one sort or another for the messaging app. These original shows will in some way hinge on NBCU’s more popular shows like SNL and The Tonight Show, but it isn’t clear at this point exactly what form these shows will take. We do know, however, that the show “The Voice on Snapchat” will be the first to premiere.

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Facebook takes another swing at Snapchat with MSQRD selfie filter test

Facebook takes another swing at Snapchat with MSQRD selfie filter test

Don't look now, but Facebook is making another move to attempt to woo some users away from Snapchat. After Instagram introduced a Snapchat-inspired Stories feature, Facebook has rolled out a new Olympics-themed test in Brazil and Canada that features selfie filters from MSQRD, a company the social media giant acquired earlier this year.

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Snapchat’s plan to use your snaps to advertise to you

Snapchat’s plan to use your snaps to advertise to you

Today it's come to our attention that Snapchat has a plan to use a system called "object recognition based photo filters." With this system, Snapchat would effectively scan the snaps you capture to find objects that they then match with their own database of recognition filters. A photo filter would be "associated with satisfaction of the object criteria," and you'd begin to receive "options" for editing these photos and/or receiving advertisements based on content.

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Snapchat Memories feature launches in selective roll out

Snapchat Memories feature launches in selective roll out

Snapchat has revealed a new archive feature for its immensely popular app today, introducing us to Memories. Sort of like Stories but more permanent, Memories aims to allow users to recall Snaps that are more than a day old and either watch them on their own or put them together into a new story that's shareable with friends. Snapchat positions this as a good way to look at back at trips or put together a little something for a big life event, like a birthday or an anniversary.

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Snapchat admits to copying makeup artists for photo filters

Snapchat admits to copying makeup artists for photo filters

Snapchat has ever-so-carefully come clean about copying. You'd think with the service being a popular mobile app the copied material might be code or UI design, but it turns out it's their popular photo filters. The company has admitted that employees copied the designs from makeup artists who share their designs on YouTube, Instagram, and other sites. Artists have been aware of this for some time, and grown frustrated over the lack of credit.

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Snapchat announces once-daily digital magazine about technology

Snapchat announces once-daily digital magazine about technology

We all know that Snapchat's meat and potatoes are selfies and videos, but that doesn't mean the company isn't interested in exploring new ideas. Snapchat made a solid attempt at creating original video content, but after that was shut down last fall, its ready to try something different. It's not video-related this time; instead, it's text — no, not text messaging. Rather, the text you see when reading a magazine, or in Snapchat's case, a digital magazine.

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Snapchat for iOS updated with camera roll face-swapping feature

Snapchat for iOS updated with camera roll face-swapping feature

So far, 2016 has produced one clear trend in social media: pictures of face swaps. Now, Snapchat, one of the most popular apps for sharing such photo shenanigans, has been updated on iOS to include face-swapping right from the camera roll. This means you no longer need to have a second person in the frame with you, or try to point your phone's camera at an existing image. Snapchat will now let you scroll through your existing photos to see instant swaps.

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Snapchat excuses Bob Marley lens as 4/20 reaches its end

Snapchat excuses Bob Marley lens as 4/20 reaches its end

Today's 4/20, as you know, and I probably don't have to explain what that means. As expected, social media is filled with photos showing off a certain activity...and, unfortunately, awkward Snapchat photos featuring Bob Marley's likeness. Internet goers were quick to criticize the lens, which the company hasn't formally associated with 4/20, but is all wink wink about it. Still, despite the day's worth of public lashing, Snapchat has excused the filter with a canned statement.

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