One of the flashier undercurrents of the incoming Apple Watch is how well it will sell. With about 42% of the smartphone market, domestically, Apple has a stronghold when compared to other OEMs. That doesn’t necessarily relate to wearables, though, where the market is much newer and less sure. By the end of this year, research firm Strategy Analytics things Apple can make a massive impact on the market? How big? According to their forecasting, Apple will take up 55% of the smartwatch market, shipping over 15 million units.