smartwatch

Apple Watch hits Vogue cover with Liu Wen

Apple Watch hits Vogue cover with Liu Wen

It’s become clear that at least one of the publicity directions the Apple Watch will be going in is fashionable. The "editorial debut" of the Apple Watch in China will be with Vogue China, complete with a cover story and modeling by supermodel Liu Wen. We previously caught Liu Wen and the watch last month, finding her credentials powerful then as well - one of the top-paid models in the world, having worked with Chanel, Calvin Klein, and Victoria’s Secret in the relatively recent past - and likely the future as well.

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Halo: an analog smartwatch with a transparent OLED display

Halo: an analog smartwatch with a transparent OLED display

The rise of the smartwatch, especially now that Apple has jumped into the fray, has conventional watch brands somewhat scrambling to join the bandwagon. However, not everyone is willing to buy into how current big players like Google, Samsung, and Apple would like to define what a smartwatch is and how it looks like. Some, like German company Longshine, has ideas of its own as seen in Halo, a smartwatch that tries to combine the best of both analog and digital in a rather unique way.

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Ive: Apple Watch was three years in the making

Ive: Apple Watch was three years in the making

In an interview with Vogue magazine, Apple design chief Jony Ive (pardon me, Sir Jony Ive) gave a rare glimpse into the process that led him to what we now know as the Apple Watch. As it turns out, Apple was on the forefront of wearable technology. They just sat on their golden egg for three years, until it was ready.

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Why Pebble just added fitness tracking, and what comes next

Why Pebble just added fitness tracking, and what comes next

Pebble is breaking into the health and fitness space, opening up its smartwatches to enable full activity and sleep tracking, with partners like Jawbone and Misfit already onboard. Meanwhile, there's a price cut for the original Pebble and Pebble Steal, including bringing things under all-important $100 barrier. I spoke to Pebble CEO Eric Migicovsky about the evolving smartwatch, and why he believes Pebble still has the edge in an age of Android Wear and Apple Watch.

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