smart home

Can Google make us want Nest ads?

Can Google make us want Nest ads?

Google can’t rely on traditional advertising to make its billions any more, and is looking to smart thermostats, wearables and more to fill in the gaps, but what makes for an engaging - and unobtrusive - 21st century ad? A recently filed Google SEC document explaining that the definition of mobile was expanding to encompass smart home hardware such as Nest, as well as wearables like Glass and Android Wear, among other platforms has prompted concerns of commercials on every display. But is there a way that Google could package promotions that users not only accept, but embrace?

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Google eyes Nest for new world of AdWords everywhere

Google eyes Nest for new world of AdWords everywhere

Google is predicting adverts displayed on your Nest smart thermostat, as well as across wearables like Glass and Android Wear, car dashboards, and more, as it tries to clue the government in on what will be the ad opportunities of tomorrow. The idea of the spread of marketing and similar promotional information across different wearable and smart home devices came as Google responded to an SEC concern about falling ad revenues as the traditional ways of displaying them become diversified.

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LG HomeChat talkative kitchen appliances go live

LG HomeChat talkative kitchen appliances go live

LG's HomeChat system of talkative appliances has hit stores, a range of high-tech kitchen kit with which users can have two-way conversations over messaging app LINE, including seeing exactly what's left in your fridge. Previewed at CES, HomeChat - which will be offered in South Korea only, at least initially - uses natural language processing to allow you to confide in your washing machine "much like chatting with a close friend."

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Google’s Nest products burned in latest CR testing

Google’s Nest products burned in latest CR testing

Consumer Reports has tested a slew of connected home products, and the results may surprise you. Headline grabbers like the Nest or Philips Hue system didn’t fare well in testing, with Consumer Reports suggesting we either pass or wait for further response from users. With the connected home market booming, it seems some products may be duds.

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D-Link WiFi Smart Plug tracks smart home energy use

D-Link WiFi Smart Plug tracks smart home energy use

D-Link has waded into the smart plug market, taking on the DIY smart home with the new WiFi Smart Plug DSP-W215, which not only allows for remote control of a plugged in appliance, but monitoring of its power consumption. The adapter - along with its companion apps for iOS and Android - slots in-between a regular AC outlet and your appliance of choice, whether that be an air-conditioning unit, lamp, or a TV, and can even watch out for potential overheating.

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