“Whether you’re a musician, a commuter, or business traveler, you’ll benefit from the painstaking level of detail that went into creating the new SE425 and SE535,” said Scott Sullivan, Shure’s Senior Director of Global Product Management.

“Shure’s SE425 and SE535 build on the Company’s legacy of developing earphones with a comfortable, secure fit for professional monitoring and personal listening applications. With the new models, Shure packed enhanced sound signatures and premium speaker technology into small, lightweight, universal-fit earphones. Shure’s SE425 and SE535 are the perfect complement to stage and studio monitoring systems and portable listening devices”.  These new models will begin to be available to consumers in mid 2010 with pricing TBD.

The big feature of the headset is that it features a Remote + Microphone on the right earpiece wire. The Remote + Microphone integrates a mic for making phone calls with a three button controller that gives control over the content on the iPhone or iPod. The three buttons allow for control of all the functionality of the Apple device.

Other features of the headset include Shure’s Dynamic Micro Speaker II dynamic driver that delivers enhanced bass and detailed sound quality. The earphones also use a noise-isolating sleeve to block noise and form a tight seal within the ear. The headset will ship with multiple sizes of eartips and a carry case later this month for $119.99. The headset will be sold exclusively through the Apple Store until early 2010.

The two microphones connect to PCs using USB allow for recording directly to a computer. Shure claims that both mics are professional caliber and both are Side Address Condenser microphones. The mics are plug-and-play so no software is needed for them to operate.

The units also have a built-in headphone and monitoring port and promise zero latency and a monitor mix control is integrated as well. The difference between the two is that the PG27USB has a flat, neutral frequency response for vocals and a wide variety of instrumental sounds. The PG42USB is designed for use as a lead vocals mic. The PG27USB will sell for $199 and the PG42USB will sell for $249.

The new headphones have custom 50mm drivers tuned for high bass output with extended highs and maximized power handling. The special features are intended to optimize the headphones for use with DJ Mixers.

The padded ear cups swivel 90 degrees to allow control of placement on one ear when mixing and the headphones have replaceable cables and ear pads. Other features include a closed-back design to eliminate external noise, a 10-foot coiled cable, carry bag, and a 3,000 mW input power capability. The SRH750DJ headphones will be available for $149.99 in November.

Weighing just 6.4oz, these headphones are portable and feature padded cups that are sealed for blocking out external noise. They’re pretty comfortable and support good high and low frequency response.

Many of the specs are not yet available, but we do know the SRH240 headphones will be available in the U.K. starting in July for the equivalent of $114. It’s not yet known if these headphones will be available in the U.S. but we’ll keep you posted.

The system is modular, with the headphones themselves detaching from the in-line microphone cable.  The ear buds themselves use Shure’s passive noise-cancelling technology; three sets of soft flex sleeves – in small, medium and large – are supplied, together with a drawstring carry pouch.

Shure is also announcing a number of bundle deals today, of which the SE102MPA is the entry level.  It pairs the company’s higher tier SE headphone with the Music Phone Adapter.  All models will be available this month, with a two-year warranty.

Press Release:

Shure Introduces SE102MPA Sound Isolating(TM) Stereo Headset

New $99 Bundled Music + Mobile Accessory Turns “Everyday Audiophile” into “Everyday Superuser”

NILES, Ill. –(Business Wire)– Sep. 2, 2008 Shure Incorporated today unveiled the $99.99 SE102MPA Sound Isolating(TM) Stereo Headset, a new entry-level accessory that brings a premium audio and communication experience to price-conscious iPhone and smartphone owners. It offers Shure’s newest SE earphone model bundled with the company’s wildly popular Music Phone Adapter (MPA).
When the iPhone launched in June 2007, Shure was there to deliver. The company brought its 80-year professional audio legacy to iPhone enthusiasts everywhere with the MPA, one of the first premium accessories to seamlessly marry listening and communicating. Now, with a better-than-ever iPhone and host of new multi-function devices exploding onto the scene, Shure is innovating once again with an entire line of do-it-all bundled accessories that maximize converged device performance for every level of user.

According to the CEA/GfK Worldwide Consumer Electronics Sales & Forecast, global sales of mobile phones and smartphones were $156 billion in 2007 (1.09 billion units) and are expected to reach $178 billion in 2008 (more than 1.2 billion units). With Apple paving the way, it’s clear that the promise of convergence is unfolding. Multi-function devices no longer have to sacrifice performance in one area to achieve it in another, and as a result, new buyers are investing in converged devices and in the accessories that maximize device performance. After witnessing the phenomenal success of its MPA, Shure anticipated growing demand for bundled products that would offer consumers their favorite Shure earphone models packaged with an MPA. With the SE Sound Isolating(TM) Stereo Mobile Headsets, Shure enthusiasts at every level can enjoy a premium listening and communication experience no matter when and how they’re using their converged devices.

“Smartphones are the new ‘it’ devices because users no longer have to abandon who they are to benefit from smartphone technology,” said Mark Karnes, Executive Director, Global Marketing, Shure. “With Apple offering the first true medium, audiences from casual users to musicphiles, moviephiles and constantly-connected business users can get it all from one device. They want the same from accessories — one high-performance, bundled accessory that maximizes everything their device offers — and this is exactly what Shure is delivering with its new bundled headset line.”

The SE102MPA Sound Isolating Stereo Headset

Designed for iPhone owners in search of a seamless music plus mobile experience at an affordable price, the SE102MPA delivers premium sound and one-touch call answering. Interchangeable Sound Isolating(TM) Sleeves and an inline microphone guarantee clear communication, even in noisy environments. A unique cable design allows the user to remove the MPA for additional versatility and convenience.

Additional SE102MPA features

– Dynamic MicroSpeakers: Professional-grade Dynamic MicroSpeakers bring premium, rock star sound quality to the “everyday audiophile.”

– Low-profile VoicePort(TM) Microphone: Tuned to enhance intelligibility regardless of background noise, this professional grade Shure microphone uses VoicePort technology to provide superior sound quality and ensure that callers hear each other clearly even in noisy environments.

– Modular Cable Design: Shure is now extending the modularity concept it pioneered with its SE models to its SE Sound Isolating Stereo Mobile Headsets. An interchangeable cable provides unmatched flexibility and boundless options for consumers to personalize their converged devices.

– Sound Isolating Sleeves: Shure signature Sound Isolating Sleeves prevent outside noise from interfering with a consumer’s audio experience and block more background noise than active noise cancellation technology. Interchangeable earphone fit options deliver unparalleled personal customization and comfort.

– Carrying Pouch/Included Accessories: The SE102MPA is packaged with a zipper-less drawstring pouch and three pairs of soft flex sleeves (S, M, L).

Shure SE Sound Isolating Stereo Mobile Headsets (SE110MPA, SE210MPA, SE310MPA, SE420MPA, SE530MPA)

In addition to the SE102MPA, Shure is also introducing several other SE Sound Isolating Stereo Mobile Headsets: the SE110MPA, SE210MPA, SE310MPA, SE420MPA and SE530MPA, a new headset family that offers Shure’s acclaimed SE earphone models bundled with the MPA.

These new products combine all of consumers’ favorite attributes of Shure SE models – including superior audio quality, beautiful design, modular capabilities, comfort and portability – with the convenience of a detachable stereo mobile headset. The bundled models will include all accessories currently packaged with existing Shure SE models. The SE110MPA, SE210MPA, SE310MPA, SE420MPA and SE530MPA also include a 3-foot extension cable for users who prefer to remove the MPA.

Pricing and Availability

– SE102MPA: $99.99 retail price; $119.99 MSRP

– SE110MPA: $129.99 retail price; $154.99 MSRP

– SE210MPA: $179.99 retail price; $214.99 MSRP

– SE310MPA: $279.99 retail price; $334.99 MSRP

– SE420MPA: $379.99 retail price; $429.99 MSRP

– SE530MPA: $469.99 retail price; $519.99 MSRP

Shure SE Sound Isolating Stereo Mobile Headsets will begin to be available to consumers in September 2008 and will carry a two-year limited warranty. All Shure Sound Isolating(TM) Earphones, headsets and inline accessories may be purchased online at http://www.shure.com, as well as at select retail partners. Check http://www.shure.com for a complete list of Authorized Dealers.