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Google gets AdWords smackdown from Australian court

Google gets AdWords smackdown from Australian court

Google has received a spanking from Australian regulators, with the search giant deemed responsible for advertisers who use AdWords to promote themselves in a misleading or deceptive way. The company must develop a "compliance program" to vet new advertisers, the Sydney Morning Herald reports, after losing an appeal in the Australian Federal Court earlier today. Google will now be forced to ensure adverts can't link to one site while seeming to represent a different one, among other things.

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Google “without evil” philosophy rebuked

Google “without evil” philosophy rebuked

This week the "NEW" identifier on Google's newly revamped digital content store Google Play, formerly known as the Android Market, has drawn fire from those that would call it Evil. As any Google fan can tell you, one of the original sayings that made Google the company it is today was "Don't be Evil." Currently Google keeps this mantra alive in its extended "Ten things we know to be true" philosophy, one of which is "You can make money without doing evil." Google's front and center advertisement for their digital content store is being seen as a direct affront to that affirmation.

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Consumer Watchdog calls on Google to testify on your Privacy

Consumer Watchdog calls on Google to testify on your Privacy

Over the past few weeks Google has found itself in some hot water over its Privacy Policy changes on its wide range of websites, today being called by Consumer Watchdog to testify on the matter. Consumer Watchdog has called Google CEO Larry Page to the House Commerce, Manufacturing and Trade Subcommittee Committee as they hold hearings on the new Google privacy and data policies. Both subcommittee Chair Mary Bono Mack (R-CA) and Ranking Member G.K Butterfield, (D-NC) have been called in a letter sent today.

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Twitter, Facebook and MySpace team tells Google “Don’t Be Evil”

Twitter, Facebook and MySpace team tells Google “Don’t Be Evil”

Engineers at Facebook, Twitter and MySpace have joined the protests against Google's search integration of Google+ results, crafting a browser add-on called "Don't Be Evil" that adds a far broader range of social into search. The tool, distributed at a site called Focus on the User, argues that rather than just pull Google+ profiles and topics into the search engine, Google would better serve actual users by integrating far more social networks: Twitter, Facebook, Tumblr, Flickr and more. Rather than see exactly what Google wants you to see through its forced Google+ promotion, you can be shown what the company's pure algorithm believes is relevant.

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Google Earnings show lowest quarter of 2011

Google Earnings show lowest quarter of 2011

The fourth quarter earnings for the 2011 season for Google have been reported this week, results showing up as a slightly less impressive jump than analysts suspected. Google's fourth quarter earnings rose by 6.3%, but as this did end up being the slowest revenue increase of all four quarters of 2011, estimates jumped the gun - meanwhile shares in Google today fell 9.7% amid news in after-hours trading to $577.92. Perhaps its time to buy then, said those who wished they'd invested in Google when they had the chance all those years ago, as a 34% increase was seen over last year's Google ad clicks overall, this being also a 17% increase over the 3rd quarter of 2011.

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Google blames marketers for Chrome paid-link blunder

Google blames marketers for Chrome paid-link blunder

Google has stumbled into an embarrassing sponsored marketing blunder, with campaigns for Chrome ironically contravening the very paid link rules that saw thousands of sites penalized in the Panda cull last year. Over 400 pages were spotted with the text "This Post Sponsored By Google" by Search Engine Land and SEO Book, but not using the "nofollow" link attributes Google itself demands, in an apparent attempt to buoy the search giant's own rankings for Chrome-related content. "Not us!" Google has cried, however, blaming a third-party marketing firm that, it says, stepped outside of its bounds.

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