Scion

2016 Scion iM first-drive – Goodbye xB, hello maturity

2016 Scion iM first-drive – Goodbye xB, hello maturity

Scion made its name with a bizarre hatchback, the xB, and is hoping to revive its fortunes with the 2016 iM. Targeting fun-seeking but cash-poor Millennials with a sub-$20k sticker price and lashings of standard kit, the iM not only courts those who might covet a Golf or a Mazda 3, but drivers that might otherwise be looking to a four-year-old used car instead of something new off the forecourt. Times are tough, though, and so rather than cook up a new car from scratch, Scion has followed the same approach that netted the perky FR-S roadster for its range and based the iM on an existing design.

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2016 Scion iA first-drive – Slack-jawed sedan with Mazda zoom

2016 Scion iA first-drive – Slack-jawed sedan with Mazda zoom

Scion has decided the 18-35 demographic it’s desperate to attract to is in need of an aspirational sports sedan, and the 2016 Scion iA is the result. Mouth of a guppy, mechanics of a Mazda, and price tag of something several years old and with at least one other owners’ name on the title, the iA isn’t lacking in ambition, certainly, and neither has it spared the spec-sheet. All the same, the controversial looks and dinky engine could spoil the show, though Scion has reached high for things like safety tech.

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Scion pins pocket-rocket hopes on iM Concept

Scion pins pocket-rocket hopes on iM Concept

Making a concept car can be pretty straightforward: big engine, crazy design, outlandish interior papered with touchscreens, and then set your auto-responder to "we have no plans to commercialize this vehicle." When you're Scion, though, and want to make not only a concept that's in keeping with your low-cost pitch as well as something which will translate to a probably-not-much-different commercial version, it's a little trickier. The Toyota division's result for the LA Auto Show next week is this, a bright blue hatchback dubbed the Scion iM Concept.

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Refreshed 2014 Scion tC unveiled

Refreshed 2014 Scion tC unveiled

Scion has officially unveiled its new refreshed 2014 tC at the New York international Auto Show. The refreshing of the tC is a big deal for Scion because the vehicle is its most popular model. According to Scion, 40% of all Scions ever sold are tC models.

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Toyota and Subaru recall BRZ and Scion FR-S over printed materials

Toyota and Subaru recall BRZ and Scion FR-S over printed materials

Generally, when we see a recall issued on automobile it's due to some sort of defect. Defects can be anything from battery packs that overheat on electric vehicles leading to the possibility of a fire, to throttle pedals that stick making the cars accelerate accident. Toyota and Subaru have issued a recall on the jointly marketed sports cars, including the Subaru BRZ and the Scion FR-S.

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2013 Scion FR-S first drive impressions hit the web

2013 Scion FR-S first drive impressions hit the web

I may come from an American muscle car background, but I have no hate for the small foreign cars. In fact, I race on the road course as often as I can in a Mustang, and anyone will tell you that you can be passed in your 400 whp muscle car by a good driver in a stock Miata. Power covers up poor technique while underpowered momentum cars like the new 2013 Scion FR-S force you to use that technique. There's been a lot of talk about the Scion FR-S and its slightly different sibling from Subaru.

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