Social networks can be a great tool for getting word of a new product out to your fans quickly, but as we've seen time and time again, using social networks as a marketing tool has a way of backfiring at the worst times. The latest example of this is Samsung
, which thought it would be a good idea to ask the question, "If you could only take one electronic device on to a deserted island, what would it be?" on its Facebook page
. The company posted an image of the Galaxy S III
in a deserted island-like setting, obviously hoping that the majority of commenters would lean in that direction, or at least claim they would prefer to be stranded with a Samsung device.