This week Samsung has made it clear that they want to keep their Windows device to all live under one roof, that being the "ATIV" branding already in place on a variety of products. In a bid to make it clear that they're going to keep software and hardware cohesive, Samsung reports they'll no longer be limiting the brand name to devices that "convert" from one form to another - ATIV will instead keep the Windows world in one friendly nest.
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