The real headline was that such a system might sell at a loss, but looking back its been Microsoft’s strategy to sell their systems at a loss just to be the cheapest in hopes that game sales would eventually push them back into the black, and they always have, as far as I know. Problem is that Microsoft is being quoted between $95-$100 per drive, OEM, for the BD-ROM drives; a price they couldn’t really make up without raising the price of the system by a lot, especially considering they are only putting out $18-$20 per drive for the DVD-ROMs.
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