On launch, the iPhone 6 and 6 Plus were found to offer a base-level 16GB storage. Many wondered why Apple wouldn’t up the entry level storage option to 32GB, but the answer was easy: they want you spending more. The next available option, 64GB, is a $100 premium over the 16GB variant, which blindly encourages you to spend more. How much more? A new report details how Apple may earn $3 billion in 2015 from their internal storage play on consumers.