And that's a LOT. Not really the most a pad-type piece of tech has sold, compared to Apple's 4.5 million iPads sold PER QUARTER this year (according to Tech CNN), but heck! It's up there! And it's over 60 percent more than analysts projected on Bloomberg. Business Week's spoken with two sources "aware of the company's sales projections" who say that compared to last year's 2.4 million Kindles, their figures for this year are monstrous. Bloomberg estimated, on average, that Amazon would sell 5 million Kindles in 2010.