rugged

Marketing fails? Olympus rebrands rugged SW Stylus cameras as Tough series

Marketing fails? Olympus rebrands rugged SW Stylus cameras as Tough series

Apparently the everything-proof Olympus Stylus SW cameras haven’t get enough publicity of it’s toughness in handling most challenging shooting grounds. The company has reinforced the shockproof, waterproof, freezeproof, crushproof and dustproof Stylus with a better title – Stylus TOUGH, a name with implication of roughness, message received!

Olympus’s Marketing director at Europe division said consumer is looking for digicams that define durability in additional to the core image features. Their existing Stylus SW series offer just that, a little twist in marketing drawing board would reflect the true nature of the SW series.

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Iomega Launches 250GB Portable Ego drive for Pat Fans

Iomega Launches 250GB Portable Ego drive for Pat Fans

Iomega has stamped their popular line of Ego Portable hard drive with an official Patriots NFL logo just in time for Holidays season. Pat fans now can show their supports and team-spirit while standing out from the technology crowd with Patriots branded and rugged portable hard drive- a compact and bus-powered external storage with 2.5-inch 250GB storage space.

Panasonic Toughbook CF-H1 Mobile Clinical Assistant: Video Demos

Panasonic Toughbook CF-H1 Mobile Clinical Assistant: Video Demos

Panasonic have officially announced the Toughbook CF-H1 Medical Tablet PC they demonstrated at the IDF in August.  Fully ruggedized to military standard 810F, as well as being IP54 compliant, the CF-H1 has a magnesium alloy chassis and is capable of surviving a 3ft drop as well as rain, dust, spills and vibrations. Underneath lurks a 1.86GHz Intel Atom Z540 processor, 1GB of RAM and an 80GB shock-mounted hard-drive. Primary input is via the 10.4-inch XGA resolution dual-touch LCD.

Full gallery & video demos of the Panasonic Toughbook CF-H1 after the cut

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iKey BT-87-TP Rugged Bluetooth Keyboard meets NEMA 4X specs

iKey BT-87-TP Rugged Bluetooth Keyboard meets NEMA 4X specs

If you're an ultraportable device user and you want to keep working even when conditions aren't all that great, iKey may have the keyboard for you.  The iKey BT-87-TP Rugged Bluetooth Keyboard is a 12.01 x 7.75 x 2.03 inch fully-sealed slab of ruggedized data entry, with an industrial silicone keypad and ABS polycarbonate case that together met NEMA 4X specifications dirt, dust, water, ice and corrosive resistance.

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Sonim XP1 ruggedized cellphone gets hammered online

Sonim XP1 ruggedized cellphone gets hammered online

If you're the sort of person who gets a thrill from things such as the Samsung SSD drop test video (and we're not judging you, as we do too) then you might enjoy watching the regular battering that Sonim's XP1 ruggedized cellphone is currently receiving.  The handset - also known as the JCB Toughphone - has been made the star of its own online reality TV show but, unlike in most other such shows, the audience really is getting to see what they want: the star being battered with a great big hammer.

Sonim XP1 test videos - starring an elephant, no less - after the cut

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Jeep RT-300 GPS for the brand-loyal and easily lost

Jeep RT-300 GPS for the brand-loyal and easily lost

If you like to match your satnav to your vehicle, and you drive a Jeep, you'll be pleased to know that the company has announced a new GPS.  Clad in tire-effect rubber, the Jeep GPS Navigator RT-300 has a 3.5-inch touchscreen and can be set to announce street names to avoid you needing to take your eyes off of the road.