At last week’s Google I/O conference, the search giant revealed plans for new web video technologies, an update to Android, and Google TV. Before we get into what Google TV is, it’s worth noting something that it isn’t – a tablet. (You’re probably thinking, “I don’t need a fancy analyst guy to tell me that Google TV isn’t a tablet, it’s sort of self-evident.” Bear with me.) Apple’s unbelievable early success with the iPad is due in large part to the fact that the iPad isn’t an entirely new product – it’s a sibling to the iPod touch. However, in addition to extending the iPhone/iPod/iTunes ecosystem to include the iPad, Apple rewrote its apps for the larger form factor and encouraged developers to specifically target the iPad with a segmented app store. Google is now targeting all three screens, the PC, TV, and phone, but missed the opportunity at its annual developer event to promote its vision for things that fit in between the phone and PC. There will be dozens of Android tablets out this year, and none of them will have an optimized experience. I think this is a major missed opportunity.
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