In a few years from now, cameras like the Ricoh Theta S will be standard. Maybe not even a few years. Maybe this year. Samsung just released their VR camera, the [Gear 360], and LG just released a VR camera called [LG 360 CAM] as well. LG's camera is, shall we say, very INSPIRED by Ricoh's design. But the Ricoh Theta was first. By a mile. By several years and a whole new iteration, in fact.