RED

RED Helium 8K Super 35mm Sensor is part of Michael Bay’s custom camera

RED Helium 8K Super 35mm Sensor is part of Michael Bay’s custom camera

Love him or hate him, Michael Bay gets some of the coolest toys to use for making his movies. One of the cool custom cameras that RED has made specifically for Bay to use on Transformers: the Last Knight is very impressive. The cameras uses a RED Helium 8K Sensor in Super 35mm format. That sensor is known as Helium.

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Red debuts Scarlet-W camera with 5K 60fps & $10K price tag

Red debuts Scarlet-W camera with 5K 60fps & $10K price tag

High-end professional camera maker Red has just announced a new model to their lineup, the Scarlet-W. The 3.5-pound camera boasts of 5K RAW video recording at 60 frames-per-second in widescreen, makes use of Red's Dragon sensor, and comes in a standard or Monochrome variant. Priced at a mere $9,950 for the body, the Scarlet-W is considered an entry-level model in Red's lineup, coming behind the $29,000 6K Epic.

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RED’s new sub-$6k Raven camera can be had drone-ready

RED’s new sub-$6k Raven camera can be had drone-ready

Red is the maker of some very high-end cameras that have bene used to shoot some of the most popular movies in Hollywood, one example is The Hobbit. The company has announced a new camera called the Red Raven and the big feature of this cam is that it has a more modest (for Red) price tag that will make it more accessible to film makers without giant Hollywood budgets.

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Watch an effervescent tablet fizz inside a ball of water in space

Watch an effervescent tablet fizz inside a ball of water in space

In space even, the mundane and boring things we do when we don’t feel so well on Earth are exciting and worth of recording with a super expensive RED 4K camera. If you happen to have a 4K monitor I strongly suggest that you hit up YouTube change the resolution of the video below to 4K and check this out. The video shows a ball of water floating weightlessly in space aboard the ISS.

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RED’s new weapon is WEAPON, a 6K (or 8K) shooter

RED’s new weapon is WEAPON, a 6K (or 8K) shooter

At the National Association of Broadcaster’s show in Las Vegas this week, RED is bringing out a new weapon for their arsenal. No, really, a weapon. The WEAPON is RED’s latest camera from the company that pioneered slightly-affordable, high-end cameras. According to RED, “WEAPON combines optimal color science and dynamic range of the 19 megapixel RED DRAGON® sensor with all new built-in functionality and intuitive design”. RED says WEAPON is their “smallest and most lightweight BRAIN ever.”

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NextVR aims to transform sports entertainment forever

NextVR aims to transform sports entertainment forever

Late last month, the virtual reality specialists at NextVR successfully tested out transmission of an NHL game with Live VR. This means that no matter where you are - just so long as you have an internet connection - you'll be able to watch the game. Not just from whatever perspective the standard camera wishes you to view - but from the perspective of someone who's down in a front-row seat. This week we had a chat with the co-founders of NextVR about how they made headway at a 2015 Coors Light NHL Stadium Series LA Kings vs. San Jose Sharks Game.

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Apple’s contributions for RED reach $70 Million

Apple’s contributions for RED reach $70 Million

Back on September 26th, 2013, Bono himself made clear that Apple’s contribution to Product RED were over $65 Million USD. Here in April of 2014, that number has jumped to $70 Million. Contributions to Product RED by Apple are said to go "100% to fight #AIDS".

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Flying Red Epic camera used in commercial aimed to push for a new national holiday

Flying Red Epic camera used in commercial aimed to push for a new national holiday

You may not be aware that there is a push to get opening day for the MLB baseball season to be a national holiday. A group is calling for people to sign a petition that would force the president to have to consider making Opening Day a holiday and to do that they shot a commercial in conjunction with the company behind Budweiser beer. While having a national holiday for MBL Opening Day would be great, some of the tech used to shoot the commercial is very interesting as well.

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SQUA(RED) Square special edition dongle helps AIDS research

SQUA(RED) Square special edition dongle helps AIDS research

Mobile payments provider Square has launched a charitable version of its dongle to help AIDS research, with the SQUA(RED) Reader coming in bright red as its name suggests. Offered as an alternative to the regular white dongle, the SQUA(RED) version costs $10, of which 97.25-percent goes to the Global Fund for AIDS research.

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Jony Ive-designed Leica M camera appears in unique RED auction

Jony Ive-designed Leica M camera appears in unique RED auction

There's a collection of one of a kind devices appearing this month designed by Apple's Senior Vice President of Design Jony Ive, each of them designed for an upcoming Product (RED) charity auction set for November. This auction will hold some rather fine objects designed entirely or in part by Ive including a Steinway & Sons Piano, a pair of 18k solid rose gold Apple EarPods, and the Leica M camera you see in this article. You'll notice some start simplicity in the whole lot.

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RED camera shoot out cancelled

RED camera shoot out cancelled

Jim Jannard, CEO of RED, took to the RED User Forums on Tuesday to issue a camera shoot out challenge to every camera company willing to participate. They were allowed to bring any camera, a team of techs, and could post process the image however they pleased. 2K and 4K would both be tested at different screen sizes, but it seems that a number of companies didn’t take too kindly to the idea. Just two days after issuing the invitation, Jannard has withdrawn it, saying that the “grief and complication doesn't warrant the effort.”

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RED proposes camera shoot-out on June 4th

RED proposes camera shoot-out on June 4th

Well, it’s not very often that this happens. Jim Jannard, CEO of RED, has invited every single camera company to come to its custom studios in Hollywood in order to participate in a camera test. Jannard lays out the rules as such: companies can bring whatever camera they please, plus a team of techs to oversee the testing. They can also post-process their footage however they want.

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