RED

Flying Red Epic camera used in commercial aimed to push for a new national holiday

Flying Red Epic camera used in commercial aimed to push for a new national holiday

You may not be aware that there is a push to get opening day for the MLB baseball season to be a national holiday. A group is calling for people to sign a petition that would force the president to have to consider making Opening Day a holiday and to do that they shot a commercial in conjunction with the company behind Budweiser beer. While having a national holiday for MBL Opening Day would be great, some of the tech used to shoot the commercial is very interesting as well.

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Jony Ive-designed Leica M camera appears in unique RED auction

Jony Ive-designed Leica M camera appears in unique RED auction

There's a collection of one of a kind devices appearing this month designed by Apple's Senior Vice President of Design Jony Ive, each of them designed for an upcoming Product (RED) charity auction set for November. This auction will hold some rather fine objects designed entirely or in part by Ive including a Steinway & Sons Piano, a pair of 18k solid rose gold Apple EarPods, and the Leica M camera you see in this article. You'll notice some start simplicity in the whole lot.

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RED camera shoot out cancelled

RED camera shoot out cancelled

Jim Jannard, CEO of RED, took to the RED User Forums on Tuesday to issue a camera shoot out challenge to every camera company willing to participate. They were allowed to bring any camera, a team of techs, and could post process the image however they pleased. 2K and 4K would both be tested at different screen sizes, but it seems that a number of companies didn’t take too kindly to the idea. Just two days after issuing the invitation, Jannard has withdrawn it, saying that the “grief and complication doesn't warrant the effort.”

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3ality Technica speaks on Prometheus: ‘the best experience possible with 3D’

3ality Technica speaks on Prometheus: ‘the best experience possible with 3D’

This week we sat down with 3D rig and software company 3ality Technica's Stephen Pizzo to discuss their newest products and how they played a part in the filming of recent giant Hollywood films as Prometheus. Turns out, Pizzo (3ality Technica's senior vice president) told us, it was Head Cinematographer Dariusz Wolski that convinced Ridley Scott that 3D was a possibility for a film such as the Alien prequel Prometheus - and that with the gear that was available today, they could film the movie the with the same ease and precision they'd be afforded with 2D equipment. In fact, 3D was made possible with essentially no extra effort on the part of the film crew; read on for the first part of the full SlashGear interview.

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RED 4K projector gets first public demo

RED 4K projector gets first public demo

RED looks set to show off its much-rumored 4K laser projector in its first public demo, with the camera company's RED Studios Hollywood running a demo reel on the new kit for a military-themed "RED Ops Night." Described as an event "to educate and expose the most cutting edge Red technology to military personnel involved in all areas of media and public relations" the show takes place in Los Angeles tonight.

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RED Scarlet camera finally ships to first customer for $9,750

RED Scarlet camera finally ships to first customer for $9,750

The long talked about RED Scarlet camera, which has been under development for the past two and half years, has finally gone on sale and shipped to its first customer. Cinematographer Tonaci Tran is now the first person to receive the RED Scarlet camera at a price of $9,750. Amazingly, this is actually considered the least expensive camera of its kind.

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