Sony has been monetizing its online gaming network at a stronger rate than its biggest competitor. That is, if you don't count the cost of Xbox Live or PlayStation Plus. We're only talking about payments for individual pieces of content, like game add-ons, full game downloads, TV shows, and movies, and other pay-per-title forms of media. More than 15% of PS3 owners have paid for a piece of digital content on their console.
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