Netflix cares about your privacy and has agreed that if you unsubscribe from the site, any rental activity on your account that is more than a year old will no longer be tied to you, meaning no one - not even Netflix - will be able to look back at your past movie choices, and after you've been gone from Netflix for a year there will be no way to pull any rental data. Okay, the latter part of that is true, but Netflix doesn't care about your privacy.
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