Are you planning on buying a PlayStation Vita? If not, Sony is planning on spending a lot of money to change your mind. The company's SVP of marketing in the US Guy Longworth said the budget for peddling the latest handheld is more than any other gaming device in company history. Do you think he disclosed the amount? As a matter of fact he did, and noted that the budget is a cool $50 million. That's somewhere in the neighborhood of 15 cents for every living person in the country.