Pinterest

Pinterest rolling out Buyable Pins on iOS

Pinterest rolling out Buyable Pins on iOS

Early this month Pinterest officially launched a “Buy It” button on the site, its latest effort to monetize its service by serving as an e-commerce portal for the items found in its pins. The idea is that many visitors use Pinterest to find crafts and other DIY projects, and so these "Buyable Pins", as Pinterest calls them, makes it easy to get the items needed without having to leave the site for a different one.

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Pinterest intros “Buy It” button, supports Apple Pay

Pinterest intros “Buy It” button, supports Apple Pay

All the signs pointed toward this day coming about eventually, and now it is here: Pinterest has added a "Buy It" button to its service, allowing users to buy items they happen across without leaving the app. This marks the company's foray into e-commerce, and is something many have expected to happen for a while: because the website is often used for things like crafts and recipes, it makes sense that it would offer ways for users to acquire the items they need for different projects.

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Pinterest reveals its ideas for a “Buy” button

Pinterest reveals its ideas for a “Buy” button

Pinterest has recently opened up its platform just a teeny weeny bit to third party developers, but it's no secret that it wants really big, not to mention profitable, brands to join the party. And what better way to entice them than by putting big buttons that let users instantly buy, or at least even wish for, those pinteresting pinned products. That is precisely the plan that is months in the making, which Pinterest has finally somewhat confirmed in a presentation for developers who would be making this into reality.

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Pinterest launches new video ads, dubbed ‘Cinematic Pins’

Pinterest launches new video ads, dubbed ‘Cinematic Pins’

Pinterest is the go-to destination for wedding-planning brides and backyard barbeques, alike. Now as users scroll through pins during their lunch break, they may notice some new types of pins popping up that are seamlessly interconnected with the crowdsourced content. Pinterest is making itself more attractive to advertisers with new, targeted pins and video-like ads, dubbed "Cinematic Pins." The company has also remodeled the way it charges for ads, making them more efficient and "taking the risk out of how you spend" on advertising.

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Pinterest finally opens its doors to developers. Somewhat.

Pinterest finally opens its doors to developers. Somewhat.

Social networks have become very beautiful walled gardens, but some of them remain more secluded and gated than others. Take for example Pinterest, whose treasure trove of user data remains almost like an unattainable holy grail for all but a select few of marketers. That changes today, however, as Pinterest announces the existence of API for third-party developers. But don't go dancing around yet, expecting some sort of Pinterest clients or whatnot to come gushing forth. It's still a somewhat exclusive party, just with a few more guests invited.

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Google Plus ‘Collections’ now rolling out to users

Google Plus ‘Collections’ now rolling out to users

Whether or not Google is dismantling Google+, reorganizing it, or just thinking differently about social is unknown. Through signs that the social layer of Google is at least being demoted through the ranks, the service has nonetheless added a new feature that pinches a bit of cool from another social service that might be more widely used. With Collections, you’ll be able to take things of interest and organize them into lists, which can in turn be shared to the public, or a more private audience.

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Pinterest opens Developer platform to take over social

Pinterest opens Developer platform to take over social

Pinterest, the upstart social network centered around imagery rather than words, is trying to become even bigger. Today, Pinterest is announcing details of a Developer platform, a suite of APIs engineered to “bring pins to life”. Developers can now leverage user pins in their own apps, where Pinterest envisions apps that use what people pin to encourage real-life shopping, “like apps for ordering ingredients from a recipe Pin or booking trips based on travel Pins.” The program is still in beta form, but Pinterest already has the underpinnings of a winner.

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Pinterest tipped to be adding ‘buy’ button

Pinterest tipped to be adding ‘buy’ button

Pinterest has been up to different things lately, having just recently kicked off its apps initiative, and according to a new tip that has surfaced, it is also looking to enter the e-commerce sphere. The pinning website is reportedly planning to add a "buy" button that will allow users to buy some of the items they discover in pins, doing so without having to leave the website for a different one. The feature could be seen within the next half a year, though it might launch in a limited fashion first before becoming more widely available.

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Pinterest now has pins for iPad, iPhone apps

Pinterest now has pins for iPad, iPhone apps

Pinterest is practically the home of all things interesting on the Web, from photos, to art, to recipes, to products, to fashion. And it doesn't matter if you're a gal or a guy, you'll probably find something pinteresting on Pinterest. To emphasize its message of broader appeal even more, Pinterest is introducing a new type of pin that users of both sexes will most likely find useful: app pins. Or to be more precises iPad and iPhone app pins that let you install apps right within Pinterest.

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Pinterest revamps search to attract more male users

Pinterest revamps search to attract more male users

Data from comScore says that out of Pinterest's 72.5 million US visitors, 71% are women. However, Pinterest wants to tip the scales in the direction of an increased male demographic, and as part of their efforts, the social network has just announced new changes to its search filters that better customize results for users. Now searches will take into account the gender selected by users when they created an account. For example, Pinterest says if a male user searches for watches, results will skew towards what has been pinned by other men.

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