As we await the final reveal of the HTC M7 smartphone it's been tipped that the device will be the first in a line of devices from the company to use the term "Ultrapixels" instead of megapixels. This rebranding of the camera technology used in smartphones will signify a new way in which HTC is working with sensors, here using three 4.3-megapixel sensors instead of one single 13 megapixel sensor. This rebranding will make certain consumers won't mistake what at first seems to be a 4-megapixel camera for something less than it actually is - a new generation in smart device camera technology.
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