In the first half of this year, a new challenger in the smartphone arrived with guns blazing. Ignoring the almost cutthroat competition in the high-end, the UMi Super aimed for the mid-range, easily rivaling other, older brands in both features and bang for buck. But UMi was hardly done. Just two months later, it unveiled the UMi Max. And then just a month or so after, the UMi Plus. But with three smartphones in less than six months, things are bound to get confusing. Does the UMi Plus have enough for it to stand out from its own siblings, let alone the rest of the market? We take a deeper look to bring you that answer.