Gourmet magazine is relaunching itself as a free iPad app. The New York Times’ Jenna Wortham previews the new app and asks whether a repackaging of the magazine’s decades of content will be enough for Gourmet fans. Home cooks, she says, “are now used to interacting with others by sharing and commenting on recipes online.” Pardon the pun, but what a crock.
I’ve spent plenty of time reading online food and recipe sites, and I can tell you they exemplify the biggest problems of the so-called Web 2.0 movement. When I read a recipe on Epicurious, for instance, I usually check the comments to see how the recipe turns out. Instead, what I always find are comments like: “I hated this dish. I followed the recipe exactly, except that I didn’t have fish sauce so I substituted Heinz ketchup, and I didn’t have fresh chicken, so I used broken glass instead.”
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