The Pentax K-30 is now available in nine new colors for a total of 15 color options overall, with both “silky finish” matte and “shiny crystal” options comprised of: Crystal Black, Crystal Bordeaux, Crystal Green, Crystal Red, Crystal Silver, Crystal Yellow, Crystal Orange, Silky Blue, Silky Bordeaux, Silky Green, Silky Red, Silky Silver, Silky White, Silky Yellow and Silky Orange.

The K-30 is a DSLR designed to withstand rugged and somewhat harsh environments, offering a combination of a lightweight body and durability features, including weather, dust, and cold resistance. The DSLRs can be pre-ordered now from Pentax, with no word on when they start shipping. The price comes in at $799.99, and includes a PENTAX DA 18 – 55mm lens.

Pentax’s Senior Marketing Manager John Carlson said: “The K-30 already offers great features, such as dust and weather sealing, the 100% field of view viewfinder and dual control dials that are only found in more expensive cameras. By adding additional color choices, the K-30 now appeals to an even wider array of customers who are looking for exciting, personalized options in their digital camera.”

[via Pentax]

The WG-3 and WG-3 GPS models are both waterproof to depths of 46 feet (14 meters) and shockproof against drops from heights up to 6.5 feet (2 meters). Both can withstand temps down to 14F (-10C). The big difference between the models is indicated by their names – the WG-3 GPS model can add position and travel log data to images via GPS capabilities. Likewise, the GPS model features wireless recharging, a digital compass, and a gauge showing water depth, altitude, and pressure.

Both cameras feature video recording in up to full 1080p HD, as well as a 3-inch LCD display covered with anti-reflection coating to reduce glares and difficulty seeing. The 16-megapixel CMOS sensor is backlit, there are 12 digital image filters and 16 shooting modes, and support for Eye-Fi wifi SD cards. Because the camera is designed to be rugged, it only makes sense that Pentax included a carabiner strap for both models.

To keep images from coming out blurry, the WG-3/GPS models feature 9-point auto focus, as well as spot auto focus and auto tracking AF. There’s sensor-shift shake reduction, as well as high-sensitivity digital reduction. Both models will be released in April, with the WG-3 being priced at $299.95, and the WG-3 GPS being priced at $349.95.

[via Pentax]

The WG-10 is a compact, lightweight camera offerings basic specs, making it an underwater-capable point-and-shoot that can be easily pocketed and pulled out for impromptu images. The camera can be taken to water depths of nearly 33 feet (10 meter), and can withstands drops from nearly 5 feet (1.5 meters). Likewise, it can handle temperatures down to 14 degrees Fahrenheit.

In addition, the WG-10 is crush-proof with up to 100 kilograms of force and dustproof, being tested at JIS Class 6. The battery offers 2 hours of continuous use, and a Digital Microscope mode that utilizes five LEDs arranged around the camera’s lens for uniform lighting. The lights are designed to illuminate brighter briefly during the shutter release in order to reduce blurs that result from slight vibrations and handshakes in macro photography.

As far as specs go, this camera from Pentax offers a 2.7-inch LCD display with a 16:9 aspect ratio and anti-reflection coating. There’s a 28mm wide-angle lens, as well as 5x optical zoom and 6.7x digital zoom. The CCD sensor clocks in at 14-megapixels, ISO ranges from 80 to 6400, and videos can be recorded in up to 720p HD. The camera is set to hit shelves in April for $179.95.

[via Pentax]

The lens on this machine is a 28mm F1.8 wide angle, making sure your next-level photos bring on a life that’ll make you want to stick with Pentax through the future. The middle of this device is a texturized rubbery black while the top and bottom are a cool metallic with brass panels up top and down below. This machine will be available sometime inside 2013, likely by the time Summer rolls around.

Also revealed this week was the Pentax Q10′s new ultra-vast collection of body colors. You’ll now be able to pick 100 different custom color combinations for the Pentax Q10 – and it still feels so nice to use this classic body and set of controls. Have a peek at pure red here and create your own at the Pentax studio online. You’ll be able to pick your own body color and your own grip color – go wild!

For those of you that didn’t see this camera back when it was announced in September of 2012, it’s a real live interchangeable lens system-toting camera with a 12.4-megapixel sensor all in the size of “a pack of cards.” It’s small and it’s powerful, those two things are certainly true. Have a peek at a whole lot more CES 2013 coverage in our CES portal and be sure to stay tuned to our Pentax tag for more camera action all year long!

The difference between the two cameras is the absence of an anti-aliasing filter in the K-5 IIs, which makes it good for landscape-style shorts where detail is paramount and distortion less likely. Otherwise, both get a custom shake-reduction mechanism which shifts the CMOS – by approximately three shutter steps – to avoid blur, and 7fps burst shooting for up to 30 shots.

The viewfinder supports 100-percent field of view, while the body is made of magnesium alloy and stainless steel; the body is dustproof and weather-resistant, as well as resilient to temperatures as low as 14-degrees Fahrenheit. There’s a digital level tucked inside too, and a battery good for up to 980 shots on a single charge.

The Pentax K-5 II will go on sale in October, priced at $1,199.95 body-only, or $1,349.95 with the DA 18-55mm WR zoom, or finally $1,549.95 with the DA 18-135mm WR zoom. As for the K-5 IIs, that will also hit in October, priced at $1,299.95 body-only.

The new CMOS is backside-illuminated and supports up to ISO 6400; it’s mounted in a shake reduction mechanism of Pentax’s own design, which uses accelerometers to track the Q10′s movements and smooth them out. The camera itself includes an Auto Picture mode, with 21 scenes, and a 5fps burst shooting mode.

A pop-out flash – with an eye-catching multi-jointed mechanism – can be used at two different positions, for different discharge angles, and there’s a choice of four exposure modes including Programmed AE (P), Shutter Priority, Aperture Priority, and Metered Manual. A dedicated bokeh control automatically creates the popular defocusing effect.

As for video, the Q10 can record Full HD 1920 x 1080 H.264 clips and outputs via micro-HDMI. A 3-inch LCD is on the back, and Face Recognition can spot and track up to 12 faces in frame. The camera will go on sale in October 2012, priced at $599.95 with an 02 zoom lens, while a new Pentax-06 Telephoto Zoom will be $299.95. The Adapter Q for K-mount lenses will arrive sometime this year, priced at $249.95.

The camera has 16-megapixel resolution and supports ISO 6400. With 26x optical zoom, keeping blur out of your photos when using full zoom would be impossible without some sort of shake reduction technology. Pentax equipped the camera with a mechanical sensor-shift shake reduction mechanism and digital check reduction modes for still photos and movies.

When combined, the digital and mechanical hybrid shake reduction system promises clear photos at any zoom level. The camera can record full resolution HD video at 30 frames per second using h.264 format and has an integrated micro-HDMI output for sending recorded movies to a big-screen. The camera has an electronic viewfinder with diopter adjustment.

The camera has a number of automatic modes with 16 shooting options and an auto macro function for shooting very close to the subject. The camera is powered by standard AA batteries that can be found just about anywhere. The camera is also capable of shooting bursts at up to 10 shots per second for a maximum of 30 images in a sequence. A number of creative image processing tools and 12 digital filters are integrated. The camera will be available starting in September at an MSRP of $279.95.

As for the crucial specs, they’re comparable to what you would find from competitors – a 16.28 megapixel sensor, ISO 100 – 25600, 1/6000 shutter speed, and 1080p video recording at 24, 25, and 30 frames a second. A high speed burst mode is included which captures six photos per second, and the glass pentaprism ensures you have a 100% field of view.

How much will you be paying for this particularly DSLR? $849.95 for the body only, or $899.95 for a kit which includes a 18-55mm zoom lens. In addition, there’s a 50mm f/1.8 telephoto lens that will set you back $250. All options should be available to pick up starting from July.

The cameras record 1080p HD resolution video and use a 16-megapixel image sensor. Around the lens is an array of six LED lights to allow for extreme macro photography. Pentax will be unveiling a SportMount Chest Harness for hands-free use of the camera later this spring. The camera can focus on subjects as close as 1 cm from the lens and the GPS version has a new GPS module with a quicker startup and increased battery life with GPS active.

The camera can survive drops from 5 feet onto hard surfaces and can withstand 220 pounds of force without crushing. The lens is a five times internal optical zoom unit and the rear LCD is 3 inches with 460,000 dot resolution. The LCD also has an antireflective coating. Other features include an HDMI output, shake reduction system, face detection, smile capture and blink detection, night snap mode, autofocus assist, and more. The WG-2 is priced at $349.95 with the GPS version selling for $399.95. The chest harness will sell for $49.95 when it launches.

The rear LCD screen is 3 inches with a 920,000-dot resolution, and the camera can record 1080p HD video at 30 frames per second. The video uses H.261 compression and 720p video can be recorded at 60 frames per second. Pentax sensor-shift shake and dust reduction is integrated inside the camera, and it has a six frames per second burst mode for fast action photography.

The camera has an ISO range of 100 to 25,600 for noise and clear imaging in a variety of lighting situations. The camera can be had in a kit that includes a Pentax-DA 40 mm F2.8 XS interchangeable lens, said to be the world’s thinnest interchangeable lens. The K-01 body only will sell for $749.95 and the kit, including that thin 40 mm lens sells for $899.95.

The Pentax Optio WG-2 camera is waterproof up to 12 meters or about 30 feet, dustproof, crush-proof, and hardy in cold weather down to -10C. Inside it packs a 16-megapixel back-illuminated sensor, with ISO up to 6400, and a 28mm-140mm lens with 5X zoom.

The Optio WG-2 can capture Full HD video and offers a slow motion option. It also features a 3-inch 16:9 display with 460k resolution and anti-glare coating. The camera will be available sometime in March, priced at $350. For an extra $50 you can opt for the GPS-enabled version.

[via Engadget]

There’s also 6fps burst still capture, and an ISO range of 100 to 25,600. The manual focus mode features a peaking system for swifter and more accurate adjustments, and there’s an easily twiddled mode dial and chunky controls. A pop-up glash and powered hotshoe are on the top, while ports include USB 2.0, AV out, HDMI and 3.5mm audio in.

Although the K-01 will work with all of Pentax’s K-mount lenses, the company has also prepared a special super-slim option, the smc PENTAX-DA 40mm F2.8 XS, for those who want to keep the bulk down. It’s the world’s thinnest interchangeable lens, Pentax claims.

Pentax K-01 and Marc Newson:

The Pentax K-01 will go on sale in March 2012, priced at $749.95 for the body alone, or $899.95 for the body and the 40mm lens. The lens itself will be sold separately at $249.95.

This new set of “leaked” or “teased” photos shows an interchangeable lens-having camera with one whole heck of a lot of working add-ons to go with it. There’s a rather notable 40mm f/2.8 lens in a fabulously thin profile sitting here in this future setup, and the whole device is set for awesome quick changes with what appears to be an HDR toggle for easy access. Forum posts surrounding the device have revealed quite a few fabulous specifications that might be showing up on this device including full HD video, a 3-inch LCD, and a total weight of 1.2lbs.

This device may well be coming in three different body colors if word on the street proves true, the package also coming with three different lenses as well. Built-in pop-up flash across the board as well, if you please. Have a peek at these leaked photos and see how well they match up with your future desires for a perfect Pentax.

UPDATE: This camera will likely be released officially at an event held tomorrow, so here’s crossing out fingers tightly!

BONUS: Here’a a BBC video special on Mark Newson so you can get a better idea of who we’re dealing with here – industrial design extraordinaire:

[via Pentax Forums]

One shutter button is placed on the camera at the conventional location, while the other is placed on the lower right side of the camera. This makes it easier to depress the shutter while using the camera in portrait mode. Besides the side-mounted shutter and zoom controls, the Optio VS20 also offers a secondary tripod mount on the left side of the camera.

Besides the unique dual shutter feature and high-zoom, the Optio VS20 is otherwise a standard fully-automatic pocket camera. It has a 16-megapixel CCD sensor, a 3-inch LCD preview screen, and is capable of 720p HD video capture at 30fps. It also has sensor-shift, ISO optimization, and digital stabilization. It will be available in February for $250.

[via PC World]

Besides the amazing 18x optical zoom, the Optio RZ18 also features a 16-megapixel sensor and multiple Pentax Shake Reduction image stabilization technologies, including sensor-shift SR for sharp images even when there’s less light. It has a 3-inch LCD display with HVGA resolution and a 9-point autofocus with a 4cm super macro mode.

Additionally, the Optio RZ18 features several shooting modes and scene modes as well as special effects filters and face detection. The camera is also capable of capturing widescreen 720p HD video at 30fps. Priced at $299.95, the Optio RZ18 is set to launch in October.

[via Marketwatch]

Ricoh recently announced it was purchasing Pentax to expand its consumer digital camera business, specifically in the lightweight interchangeable lens camera department. But that doesn’t mean that Ricoh will discontinue its own GXR series cameras, which are preferred by some for the ability to swap out not only the lens but also the camera sensor so that they can better adjust for varying shooting conditions.

The new GXR module is called the A12 and it uses a 12.3-megapixel APS-C CMOS sensor with a Leica M mount. It also comes with its own focal plane shutter so that it can be used instead of the camera’s electronic shutter. The module is expected to become available on September 9, priced at $649.

[via Electronista]

That merger was originally motivated by the medical expertise at Pentax, with the digital imaging side simply coming along for the ride. Now, with Ricoh looking to extend its feelers into the consumer digital camera market, the company reckons the best way it can do that is using “the small and lightweight interchangeable lens camera technology, lens technology and sales channels held by the Pentax Imaging Systems Division.”

The split itself is expected to be finalized by the start of October this year, after which point Ricoh will be free to chase its interchangeable lens dreams as well as the “creation and development of value-added services that encourage seeing, storing and refinishing photographs and utilize photographs as communication tools.” No word on what interchangeable format Ricoh will decide upon, whether a home-grown one based on Pentax technology or buying into the Micro Four Thirds standard which has already proliferated.

[via Engadget]

Pentax has also thrown in a clever dog-leg style pop-up flash, which the company reckons has a 28-degree wide angle field of view along with 23 foot effectiveness at ISO 200. A Quick Dial settings wheel on the front of the camera can be preset to the Q’s various auto, scene, effects and other modes. There’s also a Bokeh Control filter and shutter speeds ranging from 1/2000 to 30 seconds.

Ports include HDMI, USB and an SDHC memory card slot, while the display is a 3-inch HVGA panel. As for lenses, Pentax is launching the Q mount system with four options (aside from the PENTAX 01 Standard Prime kit lens): the 02 Standard Zoom ($299.95), a 27.5-83.0mm zoom lens with a 30cm focusing distance; the 03 Fish-Eye ($129.95), a 160-degree lens, and the 04 Toy Lens Wide and 05 Toy Lens Telephoto ($79.95 each), offering a 35mm equivalent field of view and a 100mm field of view respectively.

The Pentax Q will go on sale in Japan initially, then follow on in the US in the fall. It will be priced at around $800 as a Prime lens kit, and in black or white. Other accessories include an External Viewfinder (EVF) which will be $249.95.

The camera in the pictures is labeled NC-1 and it has a silver and very retro design. Apparently, Pentax was out to create the smallest mirrorless system in the world and it looks like it succeeded. The camera has a 1/3,33″ sensor that is about the size of the sensor in most compact cameras. The resolution is said to be 14MP and it can record HD resolution video in H.264 format.

A pair of lenses will come along with the camera including a prime 8.5mm f/1.9 lens and a zoom 5-15mm f/2.8-4.5 lens. The exact dimensions of the camera are not offered yet, but man do the lenses look small in that image. Apparently, in addition to this camera Pentax will also have an APS-C sensor mirrorless camera system that is larger than the tiny camera in the photo and will work with current K-mount lenses. That system is rumored for this summer.

Thanks Toby!
[via Mirrorless Rumors]

The camera comes with a choice of ten skins. The user can also download the personal skin designer from Pentax and use the software to design and then print their own skin to their personal color printer. That means you can take the favorite pics you shoot with the RS1500 and use them as a skin for the camera if you want.

The RS1500 has a 14MP image sensor, a 3-inch rear LCD, and a 4x optical zoom lens. The lens covers 27.5mm to 110mm telephoto range. It is a small and compact camera at about the size of a credit card and can be had in pearl white or silver colors. The camera will ship in April for $149.95.

The Optio S1 has a high-resolution 14-megapixel sensor with a 5X optical zoom and a 2.7-inch display on the back. The high dynamic range mode overlays multiple shots to reduce the blown-out highlights and improve details in shadows. Other features include image stabilization, blink detection, and the ability to record 720p video. An IR remote for the camera is also available.

Shipments for the camera are due in April with a price tag of $200. There are three color styles to choose from: black with red accents, silver with black, and turquoise with silver.

[via Pocket-lint]

Both of the cameras have the same features with one difference. The GPS version has the ability to track and record positional data with the images. Common features include a 14MP sensor, waterproof to 14 feet, shockproof to survive falls from up to five feet, and a crushproof housing that can survive 220 pounds of force.

The WG-1 camera has a digital microscope mode that has five macro LEDs for lighting and a stand for steady image capture. They also have Face Detection, a self-portrait assist mode and more. The rugged design also makes them able to survive cold and resist dust. The lens is a 5x internal optical zoom unit and they can capture HD 720p video. The WG-1 will sell for $349.95 and the GPS version will go for $399.95 with both shipping in April.

However, whereas the original came in a choice of white, black or red – still pretty exotic for a DSLR, it has to be said – this new version pushes the style envelope a little more (some might say past breaking point). It’s shipped with a matching DA L 18-55mm F3.5-5.6 AL Bonnie Pink Model lens, and the boot animation has been changed to the singer’s logo.

Pricing is $1,100, but you’ll need to be quick since only 100 of them will be on offer. Back in December 2010 Pentax released another limited edition K-r, that time with a robot theme.

[via CrunchGear]

Pentax has announced that a new firmware is available to download for the K-x that brings the camera to version 1.02. The big feature (and only new feature) that the new firmware brings to the mix is compatibility with SDXC cards. Pentax has also announced a new firmware for the K-7.

The firmware update for the K-7 brings the device to version 1.11 and it also adds support for SDXC memory cards. That is also the only new feature added for the K-7. The only downside to the support for SDXC is that neither camera supports the faster UHS speed class.

Via DPReview

The Auto 110 was an interchangeable lens camera that used a frame size very similar in scale to those current Micro Four Thirds cameras rely on, though there’s no indication in the rumors that Pentax plan to release a micro-4/3 model at this time. Similarly unknown is whether original Auto 110 lenses will work with the new, digital version.

As for the second mirrorless system, that’s expected to use an APS-C sized sensor and be announced in late 2011. Pentax enthusiasts are already arguing at the relative sense of the company developing a pair of new mirrorless systems and whether it would be practical or cost-effective; we’ll likely find out in the next few months.

That lens, incidentally, is a PENTAX-DA 35mm F2.4 prime, though obviously you can use any existing sober black lenses you might already have. The odd head attached to the hot-shoe blocks the pop-up flash, Pentax warn, which seems a somewhat odd compromise to make in the name of style.

Still, we’re sure Pentax has done its sums and worked out that there are enough interested parties to account for the mere 100 units when they go on sale in early January 2011. Sticker price will be 99,800 yen ($1,203).

The bricks themselves aren’t actually LEGO, they’re Nanoblocks made by Japanese firm Diablock.  Unfortunately they’re also incompatible with LEGO, which seems a shame, but considering Pentax include a template for you to cut out pictures and make RS1000 skins, you could always create your own LEGO version.

The Diablock version of the Optio RS1000 will be offered only in Japan, priced at around 20,000 yen ($239).  It’ll go on sale later this year.

The Pentax Optio RS100 has a 3-inch preview display, automatic selection between fifteen picture modes, and automatic face detection and AF tracking.  There’s also smile shutter release and digital shake reduction.  It will ship in October 2010 for $149.95.

As for the Pentax Optio RZ10, that has a 2.7-inch LCD display, face-detection AF and AE, 9.1 fps burst shooting and a dedicated pet mode.  It also uses optical image stabilization and can shoot 1cm macro pictures.  It’ll also arrive next month, priced at $219.95.

Press Release:

PENTAX ANNOUNCES THE INFINITELY CUSTOMIZABLE OPTIO RS1000 AND OPTIO RZ10 WITH 10X ZOOM

Golden, CO. (September 8, 2010)…Focused on the premise that photography is an extremely personal choice, PENTAX Imaging Company has announced two unique compact cameras that allow owners to be themselves.

The new PENTAX Optio RS1000 is easy to use and may be dressed to match the personality and style of its owner. This cosmetically customizable digital camera features a removable faceplate to hold interchangeable skins of any personal design.

The design possibilities for the RS1000 are infinite. Owners may skin this newest Optio to match a mood, an event, a milestone, an outfit, and so much more. There are four ways to get started personalizing the PENTAX Optio RS1000:

1) Immediately dress the camera in a choice of 11 (three plus eight) standard skins that ship with the product.
2) Use the included SKINIT® gift card to design and order a free, high quality, pre-cut, 3M™ vinyl skin from www.skinit.com.
3) Use an included stencil to trace cutout lines onto printed photos, wrapping papers, drawings, and more to use as a skin.
4) Download the PENTAX PERSONAL SKIN DESIGNER Adobe Air-based software from www.pentaximaging.com (availability to coincide with product shipping). Use the digital designer to import a photo or digital image, saving a skin as a PDF for printing on a color printer.

Besides a unique, completely customizable design, the Optio RS1000 features 14 megapixels, a large three inch LCD monitor, a high-performance 4X optical zoom lens covering 27.5mm wide angle, and simple, user-friendly operation. Encased in a lightweight body about the size of a credit-card, the RS1000 is compact enough to carry anywhere. This latest PENTAX Optio will ship in October 2010 at $149.95 USD.

Also announced is the PENTAX Optio RZ10 digital compact camera. With a 10X optical zoom lens to capture a wide variety of subjects from travel and landscape to action and sports, the Optio RZ10 offers advanced features and handy functions that make photo shooting simple and effortless for everyone. The 10X zoom offers high-magnification from wide angle to telephoto, as well as powerful macro focus settings. The camera also features dual Shake Reduction (mechanical sensor-shift and digital) for effective blur reduction and an upgraded Auto Picture mode for “hands-off” selection of the most appropriate shooting settings. Sporting a simple and modern, yet functional exterior design, the camera will be available October 2010 in classic black, pure white, lime and violet for $219.95 USD.
More information is available here: www.pentaximaging.com
and product images are available here: www.pentaximaging.com/press/pressfiles.html
PENTAX Imaging Company is an innovative leader in the production of a variety of digital cameras including weather resistant digital SLRs and stylish, compact, waterproof cameras, as well as lenses, flash units, binoculars, scopes, and eyepieces. For over 90 years, PENTAX has developed durable, reliable products that meet the needs of consumers and businesses. With headquarters in Golden, Colorado, PENTAX Imaging Company is a division of PENTAX of America, Inc.

PENTAX OPTIO RS1000 FACT SHEET

PENTAX-original SKIN change system for personalized designs

The Optio RS1000 features a removable transparent acrylic panel on the face of the body, and there are four ways to personalize the PENTAX Optio RS1000:

1) Dress the camera in a choice of 11 (three plus eight) standard skins that ship with the product.
2) Use the included SKINIT gift card to design and order a free, high quality, pre-cut, 3M vinyl skin from www.skinit.com.
3) Use the included stencil to trace cutout lines to create a skin from printed photos, colored or wrapping papers, drawings, etc.
4) Download the PENTAX PERSONAL SKIN DESIGNER Adobe Air-based software from www.pentaximaging.com (timing to coincide with product shipping).

Personalizing the Optio RS1000 for yourself or someone special brings the fun back into photography. Ideas for use include gifts for wedding attendants, coaches and team parents, teachers, fashionistas, pet lovers, sports fans, corporate events, client gifts, anniversaries, retirements, new parents, scrap bookers, and anyone who is passionate about anything or is simply just hard-to-buy-for.

Exceptional image quality
Featuring 14 megapixels, a powerful imaging engine with superior noise reduction and the high-performance smc PENTAX optical zoom lens, the Optio RS1000 delivers brilliant, high-quality images with well-defined details.

Large, easy-to-view 3.0 inch LCD monitor
The Optio RS1000 features a large 3.0 inch bright color LCD monitor with approximately 230,000 dots for detailed image and menu viewing.

Optical 4X zoom lens with 27.5mm wide-angle coverage
The Optio RS1000 is equipped with a high-performance 4X optical zoom lens covering focal lengths from 27.5mm wide angle to 110mm telephoto (35mm equivalent). This wide zoom range helps capture a wide variety of subjects and scenes — from spectacular landscapes, majestic architecture and group shots within confined spaces, to tightly cropped snapshots from a distance. When coupled with the Intelligent Zoom function, which allows for even tighter zooming in on the subject, the zoom range can be extended to approximately 26.8 times.

Auto Picture mode for hands-off selection of the most appropriate shooting settings
The Optio RS1000 features the PENTAX Auto Picture mode to automatically select the most appropriate shooting setting for a given subject or scene by accurately assessing various photographic conditions. This user-friendly mode instantly selects one of the 15 shooting modes (eight conventional modes, plus seven new modes including Blue Sky and Sunset) and optimizes various camera settings, including sensitivity and shutter speed, to assure the best results with minimal effort by the photographer.

Automatic face detection for beautiful, lively snapshots
The Optio RS1000 features the sophisticated Face Detection AF & AE function to automatically detect and capture human faces. The Optio RS1000 is equipped with other convenient features to help photographers including Smile Capture that automatically releases the shutter the moment the camera detects the subject’s smile and Natural Skin mode that captures subjects with smooth, healthy skin tones.

High-quality widescreen HD movie recording
The Optio RS1000 captures high-definition 720p movie clips (1280 x 720 pixels)* and is equipped with Movie Shake Reduction mode** to compensate for camera shake during movie shooting.

* When the Optio RS1000’s AV output terminal is used, movie clips are output as normal-image-size data. If the user wishes to play back movie clips at high-definition-TV proportions (1280 x 720 pixels), the data must be transferred to a personal computer for playback.
** When the Movie SR mode is selected, the angle of view becomes narrower than normal shooting.

An assortment of digital filters for creative expression
The Optio RS1000 offers nine different digital filters including Toy Camera, Retro and Sepia to add various visual effects to recorded images without requiring a computer. The user can even apply multiple filters to a single image for more inventive visual effects.

Other features
• Digital Shake Reduction function to effectively compensate for camera shake during still-image shooting
• Burst Shooting at a speed of 16 images in two seconds (fixed at 640 x 480 pixels)
• Auto-tracking AF mode to keep constant focus on a moving subject
• Digital Panorama mode to effortlessly create a single panoramic picture from as many as three images
• Green mode to automatically optimize exposure and sensitivity settings for a given subject or scene
• Frame Composite function (with 20 frames stored in the camera) to shoot or compose images with decorative photo frames
• MediaImpression 2.0 for PENTAX software for image viewing, editing and filing applications (compatible with the latest operating systems, including Windows 7 and Mac OS X 10.6)

PENTAX, Optio and smc PENTAX are trademarks of HOYA CORPORATION.
ArcSoft, and its logo are either the registered trademark or trademark of ArcSoft Inc. in the United States and/or other countries.
Windows is a registered trademark of Microsoft Corporation in the United States and other countries.
This product supports PRINT Image Matching III. PRINT Image Matching enabled digital still cameras, printers and software help photographers to produce images more faithful to their intentions. Some functions are not available on printers that are not PRINT Image Matching III compliant.
Copyright 2001 Seiko Epson Corporation. All Rights Reserved.
Print Image Matching is a trademark of Seiko Epson Corporation.
The PRINT Image Matching logo is a trademark of Seiko Epson Corporation.
Mac OS is a trademark of Apple Inc., registered in the U.S. and other countries.
All other brands or product names are trademarks or registered trademarks of their respective companies.
Design and Specifications are subject to change without notice.

PENTAX OPTIO RZ10 FACT SHEET

Optical 10X zoom lens
Equipped with a high-performance 10X optical zoom lens covering focal lengths from 28mm wide angle to 280mm telephoto (in the 35mm format), the Optio RZ10 captures beautiful images with a wide range of subjects and scenes — from spectacular landscapes to fast-action sports events. The camera also provides high-quality macro focusing as close as one centimeter from the subject. Together with the Intelligent Zoom function for even tighter zooming in on the subject, the zoom range may be extended to approximately 67 times to cover the focal length of 1876mm super-telephoto lens (in the 35mm format).

Automatic shooting mode
The PENTAX-original Auto Picture mode is upgraded with new modes in the RZ10 to automatically select the most appropriate shooting mode for a given subject or scene by accurately assessing various photographic conditions on and around the subject. This user-friendly mode instantly and reliably selects one of 16 shooting modes (eight conventional modes plus eight new modes including Blue Sky, Sunset and Pet) and optimizes various camera settings including sensitivity and shutter speed to assure the best results with minimal effort by the photographers.

Dual shake reduction to assure sharp, blur-free images
With a mechanical CCD-shift-type Shake Reduction (SR) mechanism and Pixel Track SR, the Optio RZ10’s dual shake reduction system minimizes camera shake and image blur more effectively to help ensure sharp images even during sunset, indoors without flash and when shooting with a telephoto lens.

High-quality, widescreen HD movie recording
Optio RZ10 users can enjoy high-quality movie shooting with minimal effort. The Optio RZ10 captures widescreen HD 720p movie clips (1280 x 720 pixels)* and comes equipped with the Movie SR (Shake Reduction) mode,** to automatically compensate for camera shake during movie shooting with the help of exclusive software.
* When the Optio RZ10’s AV output terminal is used, movie clips are output as normal image-size data. If the user wishes to play back movie clips at high-definition TV proportions (1280 x 720 pixels), the data must be transferred to a personal computer for playback.
** When the Movie SR mode is selected, the angle of view becomes narrower than normal shooting.

Exceptional image quality
By coupling approximately 14 effective megapixels assuring exceptional image resolution with a high-performance imaging engine capable of reproducing true-to-life colors, the Optio RZ10 delivers brilliant, high-quality images with well-defined details. Even when images are enlarged to large sizes, users are assured of sharp, high-resolution prints with outstanding edge-to-edge sharpness.

Automatic face detection for beautiful, lively snapshots
The Optio RZ10 features the sophisticated Face Detection AF & AE function. This instantly and accurately detects up to 32 faces within the image field, then catches them in sharp focus and in optimum exposure in as little as 0.03 seconds — even when heads are tilted or faces are angled slightly away from the camera. The Optio RZ10 also comes equipped with other convenient features to assist the photographer in capturing beautiful, lively snapshots. These include: Smile Capture that automatically releases the shutter the moment the camera detects the subject’s smile; and Blink Detection function that warns the photographer when the subject’s eyes close at the time of shutter release.

Unique Pet mode for automatic detection of dog and cat faces
The Optio RZ10 features an improved Pet mode, which comes in handy when taking pictures of dogs and cats. This upgraded function not only assures far greater accuracy in detecting three pre-registered faces of dogs and cats, but is also capable of automatically detecting unregistered faces of dogs and cats, unlike the previous function.

Casual, all-purpose design for every occasion
The Optio RZ10’s casual but stylish design makes it perfect to accompany its owner anywhere and on all occasions — on trips, for day-to-day snapshots, and at holiday events. It is designed to be functional and maneuverable, while meticulous attention has been given to every part of the camera body ergonomics, including: smoothly rounded edges; an easy-to-hold, rubber-coated grip; and a beautiful, lustrous alumite-finish black lens barrel. In addition to the standard color of chic black, the Optio RZ10 also comes in three vivid, lively colors designed to give it a sportier appearance.

Other features
Large, easy-to-view 2.7 inch color LCD monitor with approximately 230,000 dots
• Burst Shooting of up to 40 images at a maximum speed of 9.1 images per second
• Digital filters, including Toy Camera and Retro, to add creative visual effects
• Choice of three image sizes (4:3, 16:9 and 1:1) to accommodate different applications
• D-Range setting to prevent whitewashed (overexposed) and black-out (underexposed) areas in an image
• Digital Panorama mode to effortlessly create a single panoramic picture from as many as three images
• MediaImpression 2.0 for PENTAX software for image viewing, editing and filing application (compatible with the latest operating systems, including Windows 7 and Mac OS X 10.6)
• Eye-Fi connected: optimized for use with Eye-Fi wireless memory cards

It can also record 25fps 720p HD video, packs an 11 point SAFOX IX autofocus system and has a maximum 1/6000 second shutter speed.  There’s also a homegrown shake reduction system and a dust-removal mechanism.

As for the companion lens, the Pentax DA 35mm F2.4 AL is targeted at entry-level DSLR buyers (though it will work with all the company’s models) and will be priced at $219.95 when it arrives in October.  As for the Pentax K-r DSLR, that will be $799.95 body-only or $849.95 as the K-r Lens Kit with an 18-55 lens.  Two further double lens kits will be available, pairing the K-r with the 18-55 lens and either the 50-200 ($899.95) or 55-300 ($999.95) lenses.

Press Release:

PENTAX ANNOUNCES K-r DIGITAL SLR AND NEW 35MM LENS

GOLDEN, CO. September 8, 2010…PENTAX Imaging Systems Division has announced a new digital SLR line with color accents that allow owners to choose one that matches their personal style. The colorful PENTAX K-r DSLR camera offers advanced yet simple to use features at an attractive price.

The compact, lightweight PENTAX K-r is easy to use with Auto Picture, Scene, and Custom Image Processing modes that take the guesswork out of shooting stunning images while still offering a high degree of manual and priority control. The K-r offers a variety of new and improved features including a fast framerate, high ISO sensitivity, responsive autofocus, an improved 12.4 megapixel low-noise sensor and widescreen HD video capture that take it a step above an entry-level DSLR camera.

Key features of the PENTAX K-r that are new or have been improved upon from the most recent entry to mid-level PENTAX DSLR models include:
• Three stylish color choices include traditional black, the new classic white, and PENTAX red reflect any owner’s personal style.
• Large 3 inch LCD with 921,000 dots of resolution.
• Faster high speed 6 FPS framerate that captures 25 images in a single sequence.
• A maximum 1/6000 second shutter speed.
• Viewfinder focus point indicator.
• Improved in-camera HDR image capture including a Night Scene HDR mode.
• High sensitivity 100-25600 ISO range with improved noise performance from the new 12.4 megapixel CMOS sensor.
• Versatile dual-power-source design, which offers the choice of either a rechargeable lithium-ion battery or four AA-size battery power (using optional AA Battery Holder D-BH109).
• Infrared data transfer compatible with the IrSimple™ high-speed infrared data transmission system for wireless data transfer to the web or other IrSimple-compatible devices (includes a match-game between two PENTAX K-r’s).

Other important features of the new K-r models include:
• Widescreen 720p HD video at 25 FPS.
• PENTAX-original Shake Reduction mechanism for sharp, blur-free images that works with every PENTAX lens ever made
• Dust Removal mechanism, to shake dust off the CMOS image sensor.
• Highly responsive and accurate 11 point SAFOX IX autofocus system with dedicated AF assist lamp.
• Wide range of in-camera image processing and special effects filters.

With a highly portable, compact and lightweight body in a choice of colors, the K-r holds appeal for busy parents, family memory-keepers, travelers and anyone who reflects personal style in all their pursuits including their journey into photography or videography as a skill or hobby. The PENTAX K-r digital SLR will ship in October 2010 for as follows:
K-r Body Kit $799.95 USD
K-r Lens Kit w 18-55 $849.95 USD
K-r Double Lens Kit w 18-55, 50-200 $899.95 USD
K-r Double Lens Kit w 18-55, 55-300 $999.95 USD

PENTAX also announced the smc PENTAX DA 35mm F2.4 AL, standard lens designed exclusively for use with PENTAX digital SLR cameras. This new lens is versatile enough to be used with a wide range of subjects and applications for high-resolution images with edge-to-edge sharpness.
It is a perfect choice for digital SLR beginners to familiarize themselves with the basics of using interchangeable lenses.

The PENTAX DA 35mm F2.4 AL lens also will ship in October for $219.95 USD.
More information is available here: www.pentaximaging.com and product images are available
here: www.pentaximaging.com/press/pressfiles.html An information video is available here:
www.pentaximaging.com/pentaxian1

PENTAX Imaging Company is an innovative leader in the production of a variety of digital cameras including weather resistant digital SLRs and stylish, compact, waterproof cameras, as well as lenses, flash units, binoculars, scopes, and eyepieces. For over 90 years, PENTAX has developed durable, reliable products that meet the needs of consumers and businesses. With headquarters in Golden, Colorado, PENTAX Imaging Company is a division of PENTAX of America, Inc.

Pentax has added four new colors to its line of K-x offerings that include one retina searing pink version and a few more earthy tones. The other three are chocolate, beige, and olive. All of the new colors are available of the same $649.95 that the older models are offered at.

For that price, what you are getting is a kit with a DA L 18-55mm lens. If you want an additional lens, you can opt for the plain black for an extra $50 and get a 50-200mm zoom lens in addition to that 18-55mm unit. I’m still partial to the white K-x, but I’ll stick with my trusty D80.

The 645D has a 40-megapixel Kodak sourced sensor that, at 44 x 33 mm, is around 1.7x the size of the CCD you’d find in a regular DSLR.  It’s designed for detail not speed; maximum capture rate is a frame per second, but Pentax expect it to be picked up by still life and scenery photographers.

To make up for the delay – or perhaps just taunt would-be owners a little more – the company has posted some example shots from the 645D on their site.  Still no word on the possibility of a release outside of Japan.

[via Amateur Photographer]

Video demo after the cut

The reason for the massive bulk – aside from the huge sensor, which is apparently 1.7x the size of a regular DSLR CCD – is that the 645D can use film lenses.  That opens up plenty of interesting possibilities for still-life photographers.

As for the 645D itself, Pentax have used roughly the same control layout as the K-7, together with that DSLR’s integrated HDR creation functions, and there’s a 3-inch LCD preview display with 170-degree viewing angles.  Storage is via twin SDHC card slots, and there’s a new dust removal system.  Expect it to arrive – and be expensive – by the end of 2010.

[via Engadget]

The camera is clad in just about every hue you would find inside a box of crayons. The rainbow effect is far from pleasing to most eyes and looks like a kid’s toy. If you thought the Korejani version we say back in October 2009 was ugly; it has nothing on the new rainbow version.

Other than the retina searing colors, the K-x is the same DSLR that Pentax has been peddling for a while now limited to a run of 1000 units. It will retail for the equivalent of $810 and won’t be offered outside of Japan. It has a 12.4MP sensor, 2.7-inch LCD, and 720p HD video recording.

That’s all squeezed into a smaller-than-average chassis which uses a Li-Ion battery rather than the more typical (for this point of the market) pair of AAs.  PhotographyBLOG did have some issues with their review unit, which only managed around half the shots on a full battery that Pentax promise.

Nonetheless, it’s good enough overall for them to describe it as a “recession buster”, and if you’re in the market for a distinctive digicam that can fit neatly in your pocket then perhaps the H90 is it.  The Pentax Optio H90 is available now, priced at around $179.95.

TechOn spent some time talking to the folks from Hoya behind the camera on how they were positioning the device. The camera uses an Eastman Kodak CCD with an imaging area 44 x 33mm. The camera will be released in Japan in May with a price equating to nearly $8900 here in the US.

The camera is designed specifically for talking high quality shots of scenery. The camera doesn’t use a lowpass filter and the question was posed during the interview of wouldn’t the lack of a filter cause moire. The reason for the lack of a filter according to the manufacturer is because the filter lowers resolution and the Moire can be removed using software.

The W90 is a 12.1MP digital cam with a 5x optical zoom aimed at the user who likes to spend time outdoors and wants a camera with them that will survive skiing or other activities. The W90 can survive drops up to four feet and is waterproof to 20 feet.

That means the cam can be used for taking pics underwater. Temperatures under freezing won’t stop the W90 and the cam has Eye-Fi SD card connectivity. The rear LCD is a 2.7-inch unit and the camera can record 720p HD movies as well. HDMI out lets you send the movies to your big screen. The W90 will ship in April for $329.95 and Pentax will ship a waterproof remote compatible with the entire Optio line in April for $29.95.

There’s also a face recognition system that can spot up to 32 different faces in 0.03 seconds, even if they’re tilted or turned sideways, and adjust the autofocus and autoexposure, while there’s also the somewhat bizarre sounding “Small Face filter” “which makes the subject’s face appear slightly smaller than in reality.”  We’re guessing that’s for those people paranoid they have fat heads.

Seven auto-picture modes, 720p HD video recording (with a micro-HDMI output) and a battery good for up to 255 shots on a single charge round out the main specs, and if you’re not feeling the zoom lens then there’s a 1cm macro mode for extreme close-ups of another kind.  The press release lacks both a ship date and pricing, but over at Amazon the Pentax X90 is already listed for preorder at $399.95.

That glass is both shock and scratch resistant; meanwhile inside the K-7 is running firmware version 1.03, which adds support for Pentax’s FA Limited interchangeable lens series.  As a happy coincidence, they also match the limited edition silver housing.

Pentax will also throw in the latest version of their Digital Camera Utility 4 image processing app, and only 1,000 of the limited edition K-7′s will be made available.  They’ll begin shipping in Japan on March 13th, priced at the equivalent of $1,420.

[via CrunchGear]

Pentax pulled the wraps off a couple new digi cams called the Optio I-10, H90, and E90. The cameras all had a very old school look to them even though they are all modern on the inside. The HP Slate landed on a video overview this week claiming that it was five years in the making. HP claims the device was ready to go two years about but would have cost about $1500 at the time.

Apple reported its Q1 profits this week and profit was up 50% on a huge surge. Sales of iPhones doubled and Mac sales were up 33%. Bowers & Wilkins updated its high-end 800 series speakers with diamond tweeters. You still can’t afford them at as much as $24,000 per pair.

Owners of 27-inch iMac computers reported this week that they were being told by AppleCare reps that a second fix for the screen flicker issue on the machines was incoming. The first fix issued for the flicker didn’t fix the problem. Belkin finally shipped the TuneCast Auto Live FM transmitter this week after showing it off last year. The device uses GPS to find a clear station in your area.

Windows Mobile 7 is apparently set for release at MWC 2010 with training for developers to start in March. The new version of the mobile OS has some ground it needs to make up, hope it’s good. The MSI Wind U135 debuted this week for $310 with Pine Trail power. The little netbook has a 10-inch screen and Windows 7.

Zvox updated three of its sound bars with digital audio inputs for better sound. Two of the devices are made for the TV to sit on and one is a traditional sound bar design. Wednesday was a big day in the tech world with the Apple event being held where the iPad was debuted. We were at the show and covered it with a liveblog.

ColorWare extended its custom paint option to the Google Nexus one smartphone this week. You can get your device colored for $175. There was lots of info on the iPad offered at the unveiling event. A bunch of video and other details were put together for perusal in a single post.

One of the most interesting things about the iPad was the impressive pricing on the data service for 3G models that Apple was able to get from AT&T. The plan requires no contract and the iPad is unlocked. The iPad was certainly the big announcement of the week and will probably be one of the biggest announcements this year. All the official details and specs are here.

ZAGG pulled the ZAGGsparq external battery out and showed it off this week. The little portable battery can recharge your iPhone four times. Along with the iPad hardware, Apple also showed off some cool accessories. Official pricing on the accessories was revealed Thursday.

A German company has been trying to get tech publications like SlashGear to stop using the term Smartbook by claiming that the term is trademarked. Qualcomm replied to the allegation this week saying that the term is a generic one and they are trying to get the German firm’s trademark revoked. We reviewed the Acer Aspire Z5600 AIO PC this week. We would have liked to see better graphics and Blu-ray, but the 23-inch machine was good.

Rumors turned up late in the week claiming that Nintendo had been offered an early version of the Project Natal tech Microsoft ultimately purchased. Nintendo is said to have passed because the tech was expensive. Sony has put its color eReader plans on hold for now. The reason is that the color version of e-paper lacks quality at this time.

Cypress Semiconductor showed off new multi-touch screen tech this week. The screen takes input from an unlimited number of fingers at once. Mitsubishi showed off a gigantic 149-inch OLED display this week. The thought of how much an OLED that size would cost is enough to make Bill Gates cry.

Amazon released its Q4 financials late in the week. The company still won’t say how many Kindles it has sold and as close as we are likely to get to real numbers is a statement by Amazon’s CEO claiming that “millions of people” own a Kindle. That’s all for this week thanks for reading!

The Pentax Optio I-10 represents the first of the company’s new I-series models, and puts point-and-shoot guts into a traditional SLR-shaped body.  There’s a 2.7-inch LCD, flash and speaker, together with 720p 30fps HD video recording mode and mechanical anti-shake technology.  Pentax have also developed a face-detection system that can recognize up to 32 faces, including those of dogs and cats.

As for the Pentax Optio H90, that has similar specifications to the I-10 but a smaller body, while the Pentax Optio E90 comes in at the budget end of things with a rubber-coated casing, AA battery compatibility and digital anti-shake tech.  The Optio I-10 will be priced at $299.95, the Optio H90 at $179.95 and the Optio E90 at $99.95.

Press Release:

PENTAX UNVEILS THREE NEW DIGITAL CAMERAS

OPTIO I-10 AND OPTIO H90 KICK-OFF NEW PRODUCT LINES AND AFFORDABLE OPTIO E90 PRICED UNDER ONE HUNDRED DOLLARS

GOLDEN, CO. (January 25, 2010)…PENTAX Imaging Company announced three new digital cameras with designs so unique that not one can be labeled as “just another silver digital camera.”

Most unique is the slim and stylish PENTAX Optio I-10 with a design inspired by the classic look of film SLR cameras. This head-turning first model in the new Optio I line features a flash unit and speaker in the upper mid-section of the SLR-shaped body while the camera’s front panel is embellished with high quality leatherette texture and the classic PENTAX logo placed front and center. The Optio I-10 features a wide angle, 5X optical zoom lens (28mm-140mm equivalent), a 12.1 megapixel high resolution CCD sensor, a 2.7 inch widescreen LCD, and HD video capture at 720p and 30 FPS. For optimal image capture, the camera features a mechanical sensor shift Shake Reduction system and improved Pixel Track Shake Reduction technology for blur-free images as well as Smile Capture, Blink Detection and improved Face Detection that spots up to 32 faces including dogs and cats. The Optio I-10 is remote control compatible (sold separately) and will ship in February 2010 in a choice of Classic Black and Pearl White for $299.95 USD.

PENTAX also announced the Optio H90 digital camera with a clean, contemporary design that is as in style in a museum of modern art as at a concert or sporting event. Developed with the concept of “functional beauty” in mind, the fashionable and affordable Optio H90 offers a full assortment of features to capture a variety of subjects and scenes. This first model in the new Optio H line features a wide angle 5X optical zoom lens (28mm-140mm equivalent), a 12.1 megapixel high resolution CCD sensor, and widescreen HD video capture at 720p and 30 FPS. Improved Pixel Track Shake Reduction technology captures blur-free images and the Face Detection, Smile Capture, and Blink Detection functions help users create better portraits. The Optio H90 will ship in February 2010 in a choice of Orange-Silver, Matte Black and Ceramic White for $179.95.

Both the PENTAX Optio I-10 and Optio H90 offer Eye-Fi connectivity capability for use with Eye-Fi wireless memory cards.

The latest model in the easy-to-operate, affordable Optio E series is the PENTAX Optio E90. Priced at just $99.95 USD, the Optio E90 features a 10 megapixel CCD, a 3X wide angle zoom (32mm-96mm equivalent) and a large 2.7 inch LCD housed in a luxurious rubber coated body for a sure grip. The Optio E90’s features a travel-friendly design with AA battery compatibility. Auto Picture mode selects the best shooting settings for the scene, and a high 6400 ISO that freezes subject movement in Digital SR (Shake Reduction) mode. The Optio E90 features an intelligent ergonomic design with a sure grip and an easy menu that makes the E series a popular choice. Available in Black and Wine Red, the Optio E90 will ship in February 2010.

Each model is available for pre-order now on the www.pentaxwebstore.com

PENTAX Imaging Company is an innovative leader in the production of a variety of digital cameras including weather resistant digital SLRs and stylish, compact, waterproof cameras, as well as lenses, flash units, binoculars, scopes, and eyepieces. For 90 years, PENTAX has developed durable, reliable products that meet the needs of consumers and businesses. With headquarters in Golden, Colorado, PENTAX Imaging Company is a division of PENTAX of America, Inc.