The MMO market is pretty saturated these days. There was a time where you had only a handful of options, such as Everquest, WoW and Star Wars Galaxies. Now you can't throw a rock without hitting half a dozen “WoW killers” that have gone free-to-play. So how can a publisher get their game to stick out in your mind, when you're looking for something to play? One option is to offer players a million bucks to try out your game.