Video games have evolved since their debut all those years ago. While there are some obvious exceptions to the rule, the general principal behind the video games of today's day-and-age is telling a story. Cutscenes may not be the favorite way to do that, but if the developers can make them engaging enough, they certainly do attract the eye. For example, the cutscenes within StarCraft II are some of the best to date. And while the visuals may not need to be breathtaking, as long as the story gets across in an enjoyable way, thousands of gamers out there will sit idly by and watch as the story develops before them. Activision wants to take advantage of that.