SlashGear Japan
Apple’s plans for advanced on-device advertising have prompted more horrified editorial, this time courtesy of the New York Times. The surprise is earned by the Cupertino company’s patent application for an “enforcement routine” whereby on-screen adverts can not only seize focus from the current activity – whether that be a browsing session on an iPhone, video playback on an Apple TV or typing on a MacBook Pro – but force the user to sit through it until they can show they’ve paid attention by clicking a specific button or answering a question.
The motivation for the intrusion, Apple’s patent explains, would be cheaper access to the latest kit. Companies would subsidize the hardware in return for the user agreeing to pay attention to the adverts; if, at a future point, the marketing messages got too much, the user could settle up for the full cost of the device and banish the ads.
Apple patent applications either meet with resounding “I want that, give that to me now!” or “meh, why?” and it seems the reception to these
The United States District Court in the Eastern Division of Texas is becoming a very common place for major corporations to file patent infringement suits against other companies. The glut of suits filed here is due to the judge's previous pro-patent holder rulings.
