While past years' Apple developer conferences have had black covers over banners before the week's main event, no such covers are necessary this time around. This year isn't about secrets. It's not about big reveals. This year Apple is up front about what it's bringing to the table - assistance and support for developers. Perfectly understandable since WWDC 2015 is a developer conference - a conference which is supposed to be aimed at giving developers a leg up in the software development environment for Apple products.