Look at your smartphone’s app selection — how many of those apps did you pay for? How many of those apps did you spend any money on via in-app purchases? According to a new study, not many. Mobile marketing firm Swrve found about 60% of mobile game revenue comes from less than 1% of players. Actually, it’s less than 0.5%. To be even more accurate, it’s even less than 0.25%. While that’s just games, it’s indicative of the app industry. This actually is your fault, and it needs to stop.