Olympus

Olympus Tough series cameras get video demo : crush, drop, freeze and submerge at PMA 2009

Olympus Tough series cameras get video demo : crush, drop, freeze and submerge at PMA 2009

Since there’s no sight of new DSLR announced from the top-three so far, rugged cameras are probably one of the highlights in PMA 2009 asides from the Superzooms. Among the few, Olympus has the best presentation to simulate their 4th-gen Tough cameras workability in extreme conditions.

At the Olympus booth, we get to play with the only DSLR announced so far (E-620), but what caught our attention is the their tough cameras’ presentation. Last time our reader mentioned having video clip to show its ruggedness, you get your wishes, folks. The Rugged Camera Expert has put words in action. In this video demo, you’ll see the new Stylus Tough series cameras get pressed at 188lb, dropped from 6-feet, submerged completely in water, and nothing went wrong; it still worked. (video after the cut)

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Marketing fails? Olympus rebrands rugged SW Stylus cameras as Tough series

Marketing fails? Olympus rebrands rugged SW Stylus cameras as Tough series

Apparently the everything-proof Olympus Stylus SW cameras haven’t get enough publicity of it’s toughness in handling most challenging shooting grounds. The company has reinforced the shockproof, waterproof, freezeproof, crushproof and dustproof Stylus with a better title – Stylus TOUGH, a name with implication of roughness, message received!

Olympus’s Marketing director at Europe division said consumer is looking for digicams that define durability in additional to the core image features. Their existing Stylus SW series offer just that, a little twist in marketing drawing board would reflect the true nature of the SW series.

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New Olympus Four-Thirds Digital SLR is around the corner, Evolt E-30 with 12.3 MP sensor

New Olympus Four-Thirds Digital SLR is around the corner, Evolt E-30 with 12.3 MP sensor

Olympus announced the development of a new Four-Thirds complaint Digital SLR back at Photokina, with an estimate launch date in the first quarter of 2009. The announcement has come early; folks at Cnet have jumped the gun with an officially launch of the New EVOLT but the article was later pulled. So there you have it, the unnamed prototype at Germany has an official title, a 12.3 megapixel Olympus midrange E-30 EVOLT to bridge the gap between the E-3 and E-520.

Olympus Limited Edition Komachi kit makes a great Gift Set

Olympus Limited Edition Komachi kit makes a great Gift Set

Can’t wait for the new E-System? Need a compact DSLR for the holiday’s season? Olympus is offering its limited edition E-420 Komachi Kit for the Holidays. A bundle kit comes with the company’s ultra compact 10-megapixel E-420 DSLR, a thin profile ZUIKO 25mm 1:2.8 Digital pancake lens with a retro handmade leather case and strap; packs together accessories like a 1GB CF card, LCD lens protector and a lens cloth. Is that not a perfect holiday gift box or what?

Olympus unleashes blinged-out Stylus 1040 with 98 Swarovski crystals

Olympus unleashes blinged-out Stylus 1040 with 98 Swarovski crystals

Put on your best outfit and get ready for bling themed party, and take along Olympus’s limited edition Stylus 1040 Crystal digicam to capture the cherished memories. Olympus has stamped its Stylus 1040 with limited feature to capture beauty from the glittering world of fashion with 98 Swarovski crystals on the sliding lens barrier. PS- sexy model not included.

Small taste of Olympus new E-system, Four Thirds-compliant Digital SLR camera

Small taste of Olympus new E-system, Four Thirds-compliant Digital SLR camera

Schedule to launch at Photokina is Olympus’s concept Digital SLR featuring the company’s joint ventured Four Thirds System with Panasonic. Few details are available at the moment, but the new body will sport a new light weight and designed E-system with mid-level features set - 11-point autofocus system, 5 stops in-body image stabilization, rotated LCD monitor, high-speed contrast detection autofocus system, face detection function, Shadow Adjustment Technology and supports highest shutter speed up to 1/8000s. The un-named Digital SLR will be Official introduced in the first quarter of 2009.

Olympus µ 1040 hands-on at IFA 2008

Olympus µ 1040 hands-on at IFA 2008

Olympus brought their latest compact digital camera, the µ 1040, to IFA this year, complete with a full metal body and some questionable color options.  Seen here in "Melon Yellow" (with "Starry Silver", "Midnight Black" and "Magma Red" your less blaring choices), the 10-megapixel camera squeezes a 3x (38-114mm equivalent) zoom into a body just 16.5mm at its thinnest.

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