Olympus

Marketing fails? Olympus rebrands rugged SW Stylus cameras as Tough series

Marketing fails? Olympus rebrands rugged SW Stylus cameras as Tough series

Apparently the everything-proof Olympus Stylus SW cameras haven’t get enough publicity of it’s toughness in handling most challenging shooting grounds. The company has reinforced the shockproof, waterproof, freezeproof, crushproof and dustproof Stylus with a better title – Stylus TOUGH, a name with implication of roughness, message received!

Olympus’s Marketing director at Europe division said consumer is looking for digicams that define durability in additional to the core image features. Their existing Stylus SW series offer just that, a little twist in marketing drawing board would reflect the true nature of the SW series.

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New Olympus Four-Thirds Digital SLR is around the corner, Evolt E-30 with 12.3 MP sensor

New Olympus Four-Thirds Digital SLR is around the corner, Evolt E-30 with 12.3 MP sensor

Olympus announced the development of a new Four-Thirds complaint Digital SLR back at Photokina, with an estimate launch date in the first quarter of 2009. The announcement has come early; folks at Cnet have jumped the gun with an officially launch of the New EVOLT but the article was later pulled. So there you have it, the unnamed prototype at Germany has an official title, a 12.3 megapixel Olympus midrange E-30 EVOLT to bridge the gap between the E-3 and E-520.

Olympus Limited Edition Komachi kit makes a great Gift Set

Olympus Limited Edition Komachi kit makes a great Gift Set

Can’t wait for the new E-System? Need a compact DSLR for the holiday’s season? Olympus is offering its limited edition E-420 Komachi Kit for the Holidays. A bundle kit comes with the company’s ultra compact 10-megapixel E-420 DSLR, a thin profile ZUIKO 25mm 1:2.8 Digital pancake lens with a retro handmade leather case and strap; packs together accessories like a 1GB CF card, LCD lens protector and a lens cloth. Is that not a perfect holiday gift box or what?

Olympus unleashes blinged-out Stylus 1040 with 98 Swarovski crystals

Olympus unleashes blinged-out Stylus 1040 with 98 Swarovski crystals

Put on your best outfit and get ready for bling themed party, and take along Olympus’s limited edition Stylus 1040 Crystal digicam to capture the cherished memories. Olympus has stamped its Stylus 1040 with limited feature to capture beauty from the glittering world of fashion with 98 Swarovski crystals on the sliding lens barrier. PS- sexy model not included.

Small taste of Olympus new E-system, Four Thirds-compliant Digital SLR camera

Small taste of Olympus new E-system, Four Thirds-compliant Digital SLR camera

Schedule to launch at Photokina is Olympus’s concept Digital SLR featuring the company’s joint ventured Four Thirds System with Panasonic. Few details are available at the moment, but the new body will sport a new light weight and designed E-system with mid-level features set - 11-point autofocus system, 5 stops in-body image stabilization, rotated LCD monitor, high-speed contrast detection autofocus system, face detection function, Shadow Adjustment Technology and supports highest shutter speed up to 1/8000s. The un-named Digital SLR will be Official introduced in the first quarter of 2009.

Olympus µ 1040 hands-on at IFA 2008

Olympus µ 1040 hands-on at IFA 2008

Olympus brought their latest compact digital camera, the µ 1040, to IFA this year, complete with a full metal body and some questionable color options.  Seen here in "Melon Yellow" (with "Starry Silver", "Midnight Black" and "Magma Red" your less blaring choices), the 10-megapixel camera squeezes a 3x (38-114mm equivalent) zoom into a body just 16.5mm at its thinnest.

Olympus SP-565 UZ has 20x zoom

Olympus SP-565 UZ has 20x zoom

Olympus appears to be updating their 18x SP-560 UZ by introducing the SP-565 UZ, which possesses a f2.8-4.5 26-520mm-equivalent lens that was formally a part of the SP-570 UZ--their top-of-the-line product.

And at the moment, that appears to be the only difference between the old and new models. The only real benefit of the SP-565 UZ is the lack of the zoom ring. However, it also lacks a hot shoe.

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Olympus E-520 10MP dSLR with image stabilization

Olympus E-520 10MP dSLR with image stabilization

Olympus have announced their latest digital SLR camera, the E-520. An update to the existing E-510, the new E-520 slots in as the big brother to the popular E-420. With the same 10-megapixel Live MOS 17.3 x 13.0mm sensor capable of ISO 100 to 1600 as the E-420, the new dSLR adds sensor-shift stabilization, an increased continuous-shooting buffer (up from 6 RAW shots to 8) and new grip.

Olympus updated Small Wonder Evolt D-SLR with E420 and a pancake 25mm Zuiko Lens

Olympus updated Small Wonder Evolt D-SLR with E420 and a pancake 25mm Zuiko Lens

Olympus updated last year’s Evolt-E410 with E-420 to carry on the world’s smallest and lightest Autofocus DSLR titles. The new Evolt now featured a larger LCD, better handgrip, burst mode, auto white balance, dust reduction, wireless flash capability, and added face detection, autofocus on live view function and last, but not least, a pancake size digital Zuiko lens ED 25mm F2.8. How’s that for a compact Evolt with a thin profile wide angle lens?

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