Olympus has today announced a new Four Thirds standard entry-level DSLR with features and price that would put smiles on many fans’ faces. The E-620 packed many of the features from E-30, which included the newly developed 12.3 MP “Live MOS” image sensor and a 2.7-inch tilt-swivel LCD, in a smaller and lighter chassis.
Olympus has announced they will be introducing the next round of rugged cameras in January under the brand “TOUGH.” These cameras are designed to take amazing photos in the most extreme outdoor conditions no matter where you are you what you are doing.
Apparently the everything-proof Olympus Stylus SW cameras haven’t get enough publicity of it’s toughness in handling most challenging shooting grounds. The company has reinforced the shockproof, waterproof, freezeproof, crushproof and dustproof Stylus with a better title – Stylus TOUGH, a name with implication of roughness, message received!
Olympus’s Marketing director at Europe division said consumer is looking for digicams that define durability in additional to the core image features. Their existing Stylus SW series offer just that, a little twist in marketing drawing board would reflect the true nature of the SW series.
Olympus announced the development of a new Four-Thirds complaint Digital SLR back at Photokina, with an estimate launch date in the first quarter of 2009. The announcement has come early; folks at Cnet have jumped the gun with an officially launch of the New EVOLT but the article was later pulled. So there you have it, the unnamed prototype at Germany has an official title, a 12.3 megapixel Olympus midrange E-30 EVOLT to bridge the gap between the E-3 and E-520.
Can’t wait for the new E-System? Need a compact DSLR for the holiday’s season? Olympus is offering its limited edition E-420 Komachi Kit for the Holidays. A bundle kit comes with the company’s ultra compact 10-megapixel E-420 DSLR, a thin profile ZUIKO 25mm 1:2.8 Digital pancake lens with a retro handmade leather case and strap; packs together accessories like a 1GB CF card, LCD lens protector and a lens cloth. Is that not a perfect holiday gift box or what?
Put on your best outfit and get ready for bling themed party, and take along Olympus’s limited edition Stylus 1040 Crystal digicam to capture the cherished memories. Olympus has stamped its Stylus 1040 with limited feature to capture beauty from the glittering world of fashion with 98 Swarovski crystals on the sliding lens barrier. PS- sexy model not included.
Schedule to launch at Photokina is Olympus’s concept Digital SLR featuring the company’s joint ventured Four Thirds System with Panasonic. Few details are available at the moment, but the new body will sport a new light weight and designed E-system with mid-level features set - 11-point autofocus system, 5 stops in-body image stabilization, rotated LCD monitor, high-speed contrast detection autofocus system, face detection function, Shadow Adjustment Technology and supports highest shutter speed up to 1/8000s. The un-named Digital SLR will be Official introduced in the first quarter of 2009.
Olympus brought their latest compact digital camera, the µ 1040, to IFA this year, complete with a full metal body and some questionable color options. Seen here in "Melon Yellow" (with "Starry Silver", "Midnight Black" and "Magma Red" your less blaring choices), the 10-megapixel camera squeezes a 3x (38-114mm equivalent) zoom into a body just 16.5mm at its thinnest.
Olympus appears to be updating their 18x SP-560 UZ by introducing the SP-565 UZ, which possesses a f2.8-4.5 26-520mm-equivalent lens that was formally a part of the SP-570 UZ--their top-of-the-line product.
And at the moment, that appears to be the only difference between the old and new models. The only real benefit of the SP-565 UZ is the lack of the zoom ring. However, it also lacks a hot shoe.