Olympus

Olympus outs firmware for Zuiko Digital ED 9-18mm F4.0-5.6

Olympus outs firmware for Zuiko Digital ED 9-18mm F4.0-5.6

Olympus has today announced a firmware update for its Zuiko Digital ED 9-18mm F4.0-5.6, the Four Thirds System standard wide-angle zoom lens, to further improve ”IMAGER AF operation under certain conditions“.

To load the firmware, both camera and lens are required; for Olympus, update can be applied via the camera supplied software, while Panasonic user can obtain a firmware updater via Olympus website here.

PMA 2009 – Olympus E-620 hands-on : video intro and high ISO images from Raw files

PMA 2009 – Olympus E-620 hands-on : video intro and high ISO images from Raw files

What was the highlight of PMA 2009? The introduction of a new breed Samsung’s NX hybrid camera, or its counterpart Micro 4/3 standard from the Panasonic GH1 and Olympus E-620? The former gets Full HD recording at 24hz capability, while the latter boosts World’s most compact anti-blurred DSLR. We covered the Samsung and Panasonic briefly in previous posts, and now is Olympus's turn.

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Olympus Tough series cameras get video demo : crush, drop, freeze and submerge at PMA 2009

Olympus Tough series cameras get video demo : crush, drop, freeze and submerge at PMA 2009

Since there’s no sight of new DSLR announced from the top-three so far, rugged cameras are probably one of the highlights in PMA 2009 asides from the Superzooms. Among the few, Olympus has the best presentation to simulate their 4th-gen Tough cameras workability in extreme conditions.

At the Olympus booth, we get to play with the only DSLR announced so far (E-620), but what caught our attention is the their tough cameras’ presentation. Last time our reader mentioned having video clip to show its ruggedness, you get your wishes, folks. The Rugged Camera Expert has put words in action. In this video demo, you’ll see the new Stylus Tough series cameras get pressed at 188lb, dropped from 6-feet, submerged completely in water, and nothing went wrong; it still worked. (video after the cut)

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Marketing fails? Olympus rebrands rugged SW Stylus cameras as Tough series

Marketing fails? Olympus rebrands rugged SW Stylus cameras as Tough series

Apparently the everything-proof Olympus Stylus SW cameras haven’t get enough publicity of it’s toughness in handling most challenging shooting grounds. The company has reinforced the shockproof, waterproof, freezeproof, crushproof and dustproof Stylus with a better title – Stylus TOUGH, a name with implication of roughness, message received!

Olympus’s Marketing director at Europe division said consumer is looking for digicams that define durability in additional to the core image features. Their existing Stylus SW series offer just that, a little twist in marketing drawing board would reflect the true nature of the SW series.

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New Olympus Four-Thirds Digital SLR is around the corner, Evolt E-30 with 12.3 MP sensor

New Olympus Four-Thirds Digital SLR is around the corner, Evolt E-30 with 12.3 MP sensor

Olympus announced the development of a new Four-Thirds complaint Digital SLR back at Photokina, with an estimate launch date in the first quarter of 2009. The announcement has come early; folks at Cnet have jumped the gun with an officially launch of the New EVOLT but the article was later pulled. So there you have it, the unnamed prototype at Germany has an official title, a 12.3 megapixel Olympus midrange E-30 EVOLT to bridge the gap between the E-3 and E-520.

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