As the ebook wars hot up, Adobe are pulling out the stops
to position themselves as the better long-term alternative to the Amazon Kindle. The company have announced that more than 100 publishers, book retailers and libraries are using their Content Server 4 software for distributing DRM-encrypted ebooks in either PDF or ePUB format, including 17 ebook reader manufacturers. Setting Amazon's closed AZW format as used on the Kindle
in their sights, Adobe's senior business development manager for digital publishing, Nick Bogaty, is quoted as saying "customers want to decide which devices they read their e-books on ... That's in direct opposition to closed approaches like the Kindle, where you don't have alternatives"