nook

Re-Inventing the Book in the Digital Age

Re-Inventing the Book in the Digital Age

For a while now we, at Creative Strategies, have been involved in projects within the digital reader ecosystem. We have been talking and working with both publishers and hardware OEM’s who either have a presence or want a presence in this market. E-Readers and Tablet sales combined could be between 60-70 million in 2011*.

Regardless of where we are now in the adoption cycle of e-readers and tablets one thing is now clear: the shift from analog to digital in books is happening rapidly.

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NOOK Kids for iPad Released [12,000 Books for Kids!]

NOOK Kids for iPad Released [12,000 Books for Kids!]

Barnes & Noble continues to up the ante in free apps meant to spread the book love from their library straight to your face, and not only via their popular NOOKcolor and Nook devices. The newest installation into this ever-growing group of reading programs is NOOK Kids for iPad. This app is totally free and contains access to more than 12,000 children's chapter books - each of them with the ability to look up words, take notes, zoom, change text appearance, and more! This of course is in addition to a collection of nearly 300 digital picture books in a completely kid-save environment on the iPad.

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NOOKcolor Owner Creates Custom BOOKcase

NOOKcolor Owner Creates Custom BOOKcase

This is not the first time that someone's carved out a book to put electronics inside (everyone in the worlds' favorite case being, of course, in the The Matrix ala Neo's hacker disks,) but it is the first time we've seen one with a NOOKcolor in it. And not only that, but this particular book is heavily ironic, a great choice to be cutting up: Future Consumer .com, a book by Frank Feather.

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650,000 NOOKcolor e-magazine purchases in two months crows B&N

650,000 NOOKcolor e-magazine purchases in two months crows B&N

Barnes & Noble has announced over 650,000 sales of digital periodical subscriptions and single-issue e-magazines and e-newspapers from the NOOKnewsstand to NOOKcolor owners, in the first two months that the ereader tablet has been available. According to the retailer, since December 25 2010, NOOKcolor users have already bought 150-percent more subscriptions than in the entire twelve months preceding.

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B&N NOOKcolor took retailer’s top spot; almost 1m ebooks sold on Dec 25 [Updated]

B&N NOOKcolor took retailer’s top spot; almost 1m ebooks sold on Dec 25 [Updated]

Barnes & Noble has announced that its NOOK range has become the retailer's biggest selling line in the company's history, with the NOOKcolor taking the number one spot as the best-selling gift of the holidays. Meanwhile, almost one million B&N ebooks were purchased on Christmas Day, despite widespread reports of server issues plaguing the service for the holiday weekend.

Updated with B&N statement on the server outages after the cut

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B&N NOOK2 trademark application tips next ereader?

B&N NOOK2 trademark application tips next ereader?

Barnes & Noble has been on a trademarking spree, applying for names including NOOK2 - suggesting a second-gen ereader - along with Nook Smart, Nook Cook and even Nook Kids. Pocketnow have dug through the USPTO applications, and reckon that while the Nook Kids description matches that of the presumably hardware NOOK2, it may well be a content-only platform and companion iPad app.

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NOOK design theft suit with Spring Design to continue

NOOK design theft suit with Spring Design to continue

Barnes & Noble's calls for the Spring Design lawsuit that claims the retailer stole design ideas to use in its original NOOK ereader have been denied, leaving the case - in which Spring Design claim misappropriated trade secrets, breach of contract and unfair competition - to continue. Spring Design allege that B&N stole ideas from their Alex ereader during a period of co-development in 2009, with a judge deciding there was "significant factual dispute" over whether the NOOK's design was influenced by ideas shared under NDA.

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